6 Reasons Why Direct Mail Is the “New” Secret Sauce in Enrollment Marketing

by Bart Caylor | Sep 20, 2021 | Marketing Strategies, Inbound Marketing, Marketing Trends, Marketing Campaigns, Blog, Featured, Higher Ed Marketing, Print Media

Since direct mail has been around since the dark ages, I wouldn’t blame you if you weren’t super excited about it these days. Digital marketing tools tend to be front and center in strategic planning for good reason. They’re agile, trackable, and target prospects...

3 Powerful Ways to Drive Enrollment with Personalized Content

by Bart Caylor | Jun 21, 2021 | content marketing, Inbound Marketing, Marketing Campaigns, Blog, Featured, Strategies, Email Marketing

If you write and create marketing content, I don’t have to tell you about the power of connection to your audience. Personalized content is about taking that concept to the next level. You’ve probably heard the advice that you should “write to one person,” because if...

COVID-19 Messaging for Education Marketing [Part 2]

by Bart Caylor | Jan 11, 2021 | Marketing Strategies, Marketing Campaigns, Blog, Featured, Higher Ed Marketing

COVID-19 messaging may now be a permanent fixture of enrollment marketing. But there are ways to leverage this to help your students and your educational institution.  Most of the time, locking in your messaging strategy doesn’t cause massive stress.  But COVID-19...

Marketing to Student Veterans

by Bart Caylor | Nov 9, 2020 | Marketing Strategies, Marketing Campaigns, Blog, Featured

Student veterans have not only shaped our country, they can impact your school! Here are valuable insights into marketing to student veterans. This month, we honor our military veterans by remembering their sacrifice and service for our nation.  But it’s important to...

8 Facts to Consider Before You Buy Email Lists for Admissions Marketing

by Bart Caylor | Oct 26, 2020 | Marketing Strategies, Inbound Marketing, Marketing Campaigns, Enrollment, Featured, Higher Ed Marketing, Email Marketing

Are you in the market to buy email lists? If you’re like most colleges and universities engaged in a traditional “search marketing” campaign (not to be confused with search engine marketing), it’s a cornerstone of your admissions marketing strategy. The thinking that...

How to Set Up an Effective Enrollment Marketing Funnel

by Bart Caylor | Jun 1, 2020 | Marketing Campaigns, Enrollment, Blog, Featured, Higher Ed Marketing, Marketing Strategies

The marketing funnel is a classic model for acquiring prospects and converting them to customers. Adapting it to higher ed is key to a successful enrollment marketing strategy. Basically, the generic AIDA model works like this: Get the attention of a broad set of...