Standing Out: Differentiating Yourself to Attract Mission-Fit Personas

Standing Out: Differentiating Yourself to Attract Mission-Fit Personas

Your school is unique:  Do the right people know that? That was one of the major themes of our conversation with Shane Baglini on our The Higher Ed Marketer Podcast.  Shane is the Senior Director of Marketing at Muhlenberg College, in Allentown, PA.  Under his watch,...
HEM Podcast 2021: Great Higher Education Marketing Tips and Stories

HEM Podcast 2021: Great Higher Education Marketing Tips and Stories

Some of the most insightful and inspiring experts in higher education marketing graced us with their presence on the Higher Ed Marketing podcast in 2021. As my co-host Troy Singer of ThinkPatented and I look forward to the new year, we’re looking back on some of our...
Case Study: Loma Linda University Launches New Branding Campaign

Case Study: Loma Linda University Launches New Branding Campaign

“Who are we?” If you were to ask the average young adult that question about your institution, what would they say? If you’re unsure, it may be time to plan your next branding campaign. But what is a branding campaign, and what does it look like for enrollment...
Inbound Marketing for Schools – EDU Trends Part 3

Inbound Marketing for Schools – EDU Trends Part 3

2016 Will be the Year Inbound Marketing for Schools Gains Traction. Many are confused with what inbound marketing for schools is all about. Here is a simple definition: Outbound Marketing If you project anything to the masses (billboards, advertisements, direct mail,...
Education Marketing: Know Your Brand Story

Education Marketing: Know Your Brand Story

Who Are You? The brand story – the unique essence and distinctive of your institution – is often one of the most valuable assets in education marketing. Many institutions present too many portrayals of their institution…many times at the price of confusion to...