case-studies Archives | Caylor Solutions

Case Study: Loma Linda University Launches New Branding Campaign

by Bart Caylor | Sep 28, 2020 | Blog, case-studies, Featured

“Who are we?” If you were to ask the average young adult that question about your institution, what would they say? If you’re unsure, it may be time to plan your next branding campaign. But what is a branding campaign, and what does it look like for enrollment...

Case Study: Carolina Christian College of Biblical Studies Saves Big on Time & Money

by Bart Caylor | Apr 26, 2018 | Blog, case-studies, Higher Ed Marketing, School Websites, Websites

Imagine yourself in this scenario: You’re happy and relieved. You’ve found a well-respected marketing agency to help you create a website for your private college, university, or k-12 school. Once your website is launched, you go to publish a new blog post. Excited,...

Inbound Marketing for Schools – EDU Trends Part 3

by Bart Caylor | Mar 1, 2016 | Blog, case-studies, content marketing, Featured, Future of Higher Ed, Higher Ed Marketing, Ideas, Strategies

2016 Will be the Year Inbound Marketing for Schools Gains Traction. Many are confused with what inbound marketing for schools is all about. Here is a simple definition: Outbound Marketing If you project anything to the masses (billboards, advertisements, direct mail,...

Education Marketing: Know Your Brand Story

by Bart Caylor | Jan 28, 2014 | Blog, Branding, case-studies, Featured, Higher Ed Marketing, Strategies

Who Are You? The brand story – the unique essence and distinctive of your institution – is often one of the most valuable assets in education marketing. Many institutions present too many portrayals of their institution…many times at the price of confusion to...