The First 90 Days as a CMO: Five Key Lessons for Building Trust and Driving Success
First 90 days as a CMO? Bryce Hoffman shares how he built trust and led with confidence at WPI. Learn key insights for a strong start in higher ed marketing!
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Case Study: Carolina Christian College of Biblical Studies Saves Big on Time & Money
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Imagine yourself in this scenario:
You’re happy and relieved. You’ve found a well-respected marketing agency to help you create a website for your private college, university, or k-12 school.
Once your website is launched, you go to publish a new blog post. Excited, you log in to your user account, and…
Everything on the screen is so complex, it takes hours to publish your new post.
Then you need a page promoting your school’s upcoming banquet…
But you need HTML coding skills to make any changes to the website.
So you go back to your web developer… and they promptly bill you.
This is a true story — but there’s a happy ending.
Find out how Carolina Christian College of Biblical Studies switched to a digital marketing system they can update and modify on the fly… without getting slapped with unexpected fees.
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The Parent Perspective in College Admissions: Lessons for Enrollment Professionals
Ed Wright shares how the parent perspective in college admissions can transform campus visits and student engagement strategies.
One-of-a-Kind: Marketing the Uniqueness of Your School
The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content.