Websites Archives - Caylor Solutions

Authenticity: Aligning the Online Message with the On-Campus Feel

by Bart Caylor | Oct 28, 2021 | Branding, Featured, Marketing Strategies, Podcast, School Websites, Websites

Is your higher ed website up-to-date and authentic to who you are? Learn how to strengthen your admissions funnel through authenticity in marketing. A higher ed website is often a family’s first look into your college or university. If you haven’t updated your...

10 Signs Your Enrollment Website is Broken

by Bart Caylor | Jul 27, 2020 | Blog, Featured, School Websites, Websites, Websites

Your school’s enrollment website is one of the primary tools in your digital marketing toolkit. If you see any of these signs that your enrollment website is “broken,” it’s time for an overhaul! It’s hard to stress just how important your school’s enrollment website...

My Navigation Formula for Independent School Websites

by Bart Caylor | Sep 23, 2019 | Blog, Featured, Marketing Strategies, School Websites, Websites, Websites

Should you organize your independent school website by department or by audience? Here’s my navigation formula for making your website simple for your visitors to use. When you and I go to a website, we’ve only got one thing in mind: Find the answers to our questions....

Horizontal Scrolling: Solving Content Overload on Higher Education Websites

by Bart Caylor | Jul 22, 2019 | Blog, Featured, School Websites, Websites, Websites

Higher education websites are notorious for overwhelming users with way too much information. Horizontal scrolling is a promising solution to this common problem. Each higher education website is as distinct as the college or university it represents. Yet if there...

Back to the Future Quotes to Inspire Your Inbound Marketing for Education

by Bart Caylor | Oct 1, 2018 | Blog, Featured, Future of Higher Ed, Higher Ed Marketing, Ideas, Strategies, Websites

Powering your Inbound Marketing for Education with the Flux Capacitor Tonight our family invested in another viewing of Back to the Future, the classic 80’s tale of the Delorean time machine and our hero, Marty McFly. Marty is transported to 1955 and has to see...

Case Study: Carolina Christian College of Biblical Studies Saves Big on Time & Money

by Bart Caylor | Apr 26, 2018 | Blog, case-studies, Higher Ed Marketing, School Websites, Websites

Imagine yourself in this scenario: You’re happy and relieved. You’ve found a well-respected marketing agency to help you create a website for your private college, university, or k-12 school. Once your website is launched, you go to publish a new blog post. Excited,...