by Bart Caylor | Apr 2, 2026 | Websites, Featured, Strategies, Websites, Podcast
Executing your higher ed website redesign strategy looks straightforward on paper. Audit the site. Choose a new CMS. Update the design. Launch something better. But anyone who has actually led one knows it rarely plays out that cleanly. With any website redesign,...
by Bart Caylor | Feb 16, 2026 | Featured, School Websites, Websites
UX mistakes are one of the most common—and costly—reasons prospective students abandon university websites before ever requesting information or starting an application. For most colleges, your website is often the first “campus visit” a prospective...
by Bart Caylor | Feb 9, 2026 | Websites, Marketing Campaigns, Featured, School Websites, Strategies, Websites, Tools, Leveraging AI, Marketing Strategies
Website optimization for higher ed is the foundation of a successful digital enrollment strategy. For many small college marketing teams, the school website can feel like a burden rather than a strategic asset. You are likely managing “content...
by Bart Caylor | Jan 22, 2026 | Featured, Websites, Podcast
When it comes to attracting prospective students, your university website is often the very first stop they make. It’s your digital front door, the gateway to your institution, your programs, and your value proposition. In this episode of The Higher Ed Marketer, Troy...
by Bart Caylor | Jan 15, 2026 | Featured, School Websites, Websites
Just as the first impression others have of you rests on the way you present yourself—with your handshake, your smile, and the first words out of your mouth—your higher ed homepage offers a first impression of your institution for potential students. It was Will...
by Bart Caylor | Sep 25, 2025 | Featured, Branding, Marketing Strategies, Marketing Campaigns, Higher Ed Marketing, School Websites, Websites, Podcast
The strategic higher ed website is a foundational tool in the student recruitment journey. They do more than deliver information; they shape first impressions, communicate value, and serve as 24/7 brand representatives for your institution. It’s not a box to tick off...
