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Video Marketing: Education Marketing Videos I Like

Video Marketing: Education Marketing Videos I Like

by Bart Caylor | Oct 7, 2019 | Blog, content marketing, Featured, Higher Ed Marketing, Inbound Marketing

Are you in a rut with your video marketing? Looking for some new ideas on what you can do to stand out visually? Check out these education marketing videos for the inspiration you need. Video marketing is a powerful tool to attract new prospective students into your...
10 Content Ideas for Enrollment Marketing

10 Content Ideas for Enrollment Marketing

by Bart Caylor | Jun 17, 2019 | content marketing, Enrollment, Inbound Marketing, Marketing Campaigns

The whole point to inbound marketing is to get your target audience to come to you, and upon arrival, perform the actions you want them to take. Inbound marketing relies on fresh, consistently top-quality content that answers your audience’s questions (information) or...
Brand Authority: Finding and Proving Your Sweet Spot

Brand Authority: Finding and Proving Your Sweet Spot

by Bart Caylor | May 20, 2019 | Blog, content marketing, Featured, Higher Ed Marketing, Inbound Marketing, Strategies

Too many education brands assume people will listen to them because they’re educators. Everyday learning is being democratized — which means you’ll have to define, build, and defend your brand authority. Here’s how. Schools, colleges, and universities once had a...
Email Marketing is Far From Dead

Email Marketing is Far From Dead

by Bart Caylor | May 13, 2019 | Email Marketing, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Campaigns

It seems a new marketing method comes on the scene nearly every day. Many of those are well worth our time and effort to explore and use. But let’s not forget a method that is tried and true: email marketing. Who still reads their email? The short answer is everyone....
My Experience with Enrollment Marketing Banner Ads

My Experience with Enrollment Marketing Banner Ads

by Bart Caylor | Mar 18, 2019 | Blog, content marketing, Featured, Inbound Marketing, Marketing Campaigns, Marketing Strategies

Online advertising is fraught with challenges. But here are the tactics I’ve seen work in enrollment marketing banner ads. If you search for “enrollment marketing banner ads” on Google, you’ll find some articles insinuating that banner ads are not just a “must-have”...
Brand Awareness: 7 Major Ways to Get More Eyes on Your Brand

Brand Awareness: 7 Major Ways to Get More Eyes on Your Brand

by Bart Caylor | Jun 11, 2018 | Blog, Branding, content marketing, Featured, Higher Ed Marketing, Inbound Marketing

The fourth marketing condition in our series to grow your education brand is brand awareness. The more people who know about you, the more prospective students you’ll attract to your enrollment cycle. Let’s talk about ways to amplify your education brand awareness....
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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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Few schools have as creative an enrollment marketing strategy as Butler University. Check out how Blue, Butler’s very own 65-pound Bulldog, is helping them boost enrollment year over year in my convers… @kristilafree https://t.co/qGGPXKzwCs #hesm #higheredmarketing #ismarketing https://t.co/gUHR5LO6Fg


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A 9% increase in enrollment applications is good anytime, but Miami University’s marketing team did it while reopening during the pandemic under @JaimeHuntIMC. Find out how in today’s article! https://t.co/ZpKTwxxNt3 #hesm #higheredmarketing #ismarketing https://t.co/qOmBFbzfv3


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Today your education brand has to shine through on so many platforms, mediums, and to different audiences. Check out our conversation with DePauw University’s Deedie Dowdle, and how they created an adaptable brand promise: https://t.co/8sGos6XJ6n #casesmc #HEmkting #emchat #hesm https://t.co/23nTV0jXEf


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