by Bart Caylor | Oct 26, 2020 | Marketing Strategies, Inbound Marketing, Marketing Campaigns, Enrollment, Featured, Higher Ed Marketing, Email Marketing
Are you in the market to buy email lists? If you’re like most colleges and universities engaged in a traditional “search marketing” campaign (not to be confused with search engine marketing), it’s a cornerstone of your admissions marketing strategy. The thinking that...
by Bart Caylor | Jun 29, 2020 | Inbound Marketing, Blog, Featured, Higher Ed Marketing, Ideas
Virtual reality (VR) and augmented reality (AR) aren’t exactly new anymore, but these technologies are still full of innovative college marketing potential. Let’s check your knowledge. How might your institution stand out with VR and AR? First off, let’s go over the...
by Bart Caylor | Mar 9, 2020 | Inbound Marketing, Blog, Featured, content marketing, Marketing Strategies
Guest post by Michael Oguine and Kyle Pucko. Kyle is Co-Founder of GeoFli – a geotargeting software company launched in 2015 in beautiful Missoula, Montana. Each year, millions of prospective college students around the world scour the Internet in hopes of...
by Bart Caylor | Oct 28, 2019 | Inbound Marketing, Blog, Featured
Inbound marketing is hard work, and results come in slowly. Why do it at all? It’s as simple as this one undeniable reason. If you’ve been following my blog for any time at all, you know that I’m a big proponent of inbound marketing. I mean, you can see that right off...
by Bart Caylor | Oct 7, 2019 | Higher Ed Marketing, content marketing, Inbound Marketing, Blog, Featured
Are you in a rut with your video marketing? Looking for some new ideas on what you can do to stand out visually? Check out these education marketing videos for the inspiration you need. Video marketing is a powerful tool to attract new prospective students into...
by Bart Caylor | Jun 17, 2019 | content marketing, Inbound Marketing, Marketing Campaigns, Enrollment
The whole point to inbound marketing is to get your target audience to come to you, and upon arrival, perform the actions you want them to take. Inbound marketing relies on fresh, consistently top-quality content that answers your audience’s questions (information) or...
