Alumni Newsletters: How Consistent Content Can Save Your Budget

Alumni Newsletters: How Consistent Content Can Save Your Budget

Alumni newsletters can be one of your school’s most effective marketing resources. A well-crafted, consistent newsletter helps you maintain an open line of communication with your former students long after they’ve graduated. Through compelling storytelling, you can...
6 Reasons Why Direct Mail Is the “New” Secret Sauce in Enrollment Marketing

6 Reasons Why Direct Mail Is the “New” Secret Sauce in Enrollment Marketing

Since direct mail has been around since the dark ages, I wouldn’t blame you if you weren’t super excited about it these days. Digital marketing tools tend to be front and center in strategic planning for good reason. They’re agile, trackable, and target prospects...
Digital Marketing Strategy vs. Traditional: Which is Best for Education Marketing?

Digital Marketing Strategy vs. Traditional: Which is Best for Education Marketing?

By now, your college or university must have some sort of digital marketing strategy. Your question isn’t whether having a digital presence is critical. It’s what to prioritize in terms of marketing and advertising spending. Should we shift more dollars toward digital...

Printed Instagram: The Olivet Viewbook

Colleges, universities and private K12 schools typically use a viewbook as the main printed marketing piece. In this video, I highlight a viewbook I received from Olivet Nazarene University – it’s the perfect example of what should be done to attract...
7 Compelling Reasons to Invest in University Environmental Design

7 Compelling Reasons to Invest in University Environmental Design

In the Age of the Internet, it might be tempting to relegate signage to the backseat of your education marketing strategy. But here are seven compelling reasons you should invest in university environmental design from a marketing standpoint. If you’re familiar with...
Higher Ed Fundraising Appeal Letter Checklist

Higher Ed Fundraising Appeal Letter Checklist

It’s year-end fundraising season! A time when higher education marketers and development officers work hand in hand to inspire donors and alumni to give generously. As you work on your fundraising appeal letter, refer to this helpful checklist to make sure your letter...