Have you heard of being audience-centric? If not, it’s time to talk about audience-centric enrollment marketing so you know how much of this growing philosophy to integrate into your marketing.
In the last thirty years, there’s been a gigantic change in the way people work – the “gig economy.” Despite the challenges it brings, there are a lot of advantages for enrollment marketers.
There’s a lot of hype out there around big data—but without strong marketing personas, most big data solutions will become a big waste of time and money. Here’s how to make marketing personas to enhance your marketing efforts.
Learning is changing. Hundreds of college alternatives now lure your prospective students from the traditional education path. How can you compete? With this enrollment marketer’s secret weapon.
The near future shows an increase in declining enrollment. But there is hope – if you’ve got a solid enrollment marketing strategy in place. Here is an umbrella for rainy days ahead.
More from our blog
It’s here again! Your advancement department is entering the end-of-year fundraising season. Leverage your partnership for better school fundraising with these helpful tips.
Online video meetings can be an incredible tool to improve your enrollment process. Learn how you can leverage the power of Zoom video meetings to bring more students to your school.
Too often, the name of the game for education marketers is “do more with less.” In the spirit of helping you do just that, I’m going to show you how to create a virtual campus tour of your school with a free tool: Google Maps.
Your campaigns are humming along, and you need more from your budget. Before asking for more money, ask yourself if the problem might be in your marketing plan.
Violent shootings across the U.S. mean that marketing and campus security have to work together to keep students safe. Here’s why.
Fall is a critical time for education marketers. Here are five especially important events for the back to school season and how to get the most out of them.
Irresistible content is the cornerstone of any inbound education marketing strategy. Here’s how to know what to write for your school website, whether you’re a college, university, or independent school.
Your marketing agency asks you to re-up on another long term marketing contract. Should you do it? Here’s some advice.
Higher education websites are notorious for overwhelming users with way too much information. Horizontal scrolling is a promising solution to this common problem.
Prospective students with highly-involved parents have a greater chance of enrolling – if you know how to engage them!
How do the best education marketers out there keep pumping out quality social media posts every single day? Here are 13 valuable facts you need to know about the art of content curation.
Over the years, parental involvement in the college decision-making process has grown significantly. Here’s my take on a study showing how to identify them.
The whole point to inbound marketing is to get your target audience to come to you, and upon arrival, perform the actions you want them to take. Inbound marketing relies on fresh, consistently top-quality content that answers your audience’s questions (information) or...