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Featured Story
Authentic Engagement: AI-Driven Chatbots for Higher Education
Explore how AI-driven chatbots enhance authentic student engagement without losing your human touch.
How Your Institution Can Attract Prospective Students With Non-Traditional Approaches
Higher education is no longer about lecture halls and textbooks. Today, students want a more dynamic and applicable educational experience. Take gap year programs for example, these are programs that many high school graduates seek. In fact, rising interest in these...
5 Ways AI in Higher Ed Marketing Teams Can Reduce Burnout
Higher ed marketers are feeling the heat—and nowhere is that pressure more intense than in conversations about AI in higher ed marketing. Tight budgets. Constant content demands. Rising expectations for enrollment and advancement results. Amid the chaos, artificial...
Mission-Fit Messaging: Doubling Down on Mission Is Growing Enrollment
I’ll be honest—mission-fit messaging can feel risky, especially for marketers trying to grow brand awareness. Faith-based institutions across the country are facing significant headwinds—from shifting demographics to tightening budgets to cultural pressures that push...
How to Market to Gen Z: Why Real Stories Outperform Perfect Branding
If you're trying to figure out how to market to Gen Z, here's the first thing to understand: they can spot a sales pitch from a mile away. This generation has grown up online. They've filtered thousands of ads, scrolled past millions of videos, and learned to tune out...
More from the blog
Christian Higher Education Innovation: Faith, Formation, and the Future
Explore how Christian higher education innovation can empower faith-based schools to lead with mission-fit identity and purpose.
10 Alumni Engagement Ideas to Support Your Enrollment Goals
Discover 10 actionable alumni engagement ideas that can strengthen your enrollment strategy and turn graduates into powerful brand advocates.
How to Market to First-Generation Hispanic Students
Discover how to connect with first-generation Hispanic students through targeted marketing strategies.