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Featured Story
The Enrollment Cliff: A Call to Action for Higher Education
We’re only a few short years away from the higher ed enrollment cliff. Here’s how your marketing team can be the champions your school needs to get through it!
“Automagic” Customization: Leveraging School Website Personalization to Cultivate More Leads
Everyone wants to be treated as an individual. But especially for Generations Z and Alpha, school website personalization is an indispensable tool for cultivating prospective students for your comm flow. In previous conversations on The Higher Ed Marketer podcast,...
Why You Need to Think of Your School as a Brand
Businesses understand the importance of establishing and cultivating a brand. In higher ed, we’re less often used to thinking in these terms. Like it or not, however, your school has a brand. Being intentional about it makes all the difference. Higher ed marketer Matt...
Your School Website: What Prospective Students Look For
With all the massive amount of information your school website needs to convey, it can be difficult to decide exactly what you need to focus on that will resonate with prospective students. Add to this the many voices across all the departments that are asking for the...
ChatGPT: Empower Your Higher Ed Marketing Teams
November 30, 2022, the day ChatGPT was introduced to the general public, may eventually go down as the unofficial milestone for when the world stepped into the age of AI. It’s only been a few months since the model’s debut. Yet experts in every industry are scrambling...
More from the blog
Empathic Storytelling: Identifying Appropriate Content for Your Audience
Elevate your education brand through empathic storytelling! It all begins with knowing your audience—their hopes, fears, and desires.
5 Ways You Think You’re Saving Money (That Really Cost You More)
Saving money is a strategic priority. But sometimes our efforts to save are counterproductive. Here are 5 ways higher ed marketers try to cut expenses that can end up costing more in the long run.
Multi-Generational Marketing: Customizing Your Value Proposition
Families are taking a bigger role in the higher education decision. See how Asbury U is making the shift to multi-generational marketing.