What do education marketers and capital campaigns have in common? Find out what education marketers should be doing during these all-important campaigns.
If you’re investing in video marketing content, you need a strategy to convert viewers into email subscribers. There are several things you can do to grow your email list with YouTube.
Case statements are largely thought of as a fundraising tool, but marketing should be involved in writing them. Here’s why your marketing department should assist in this all-important task.
Websites, especially college websites, receive visitors from all over the world. A basic website will show the same content to everyone who views it regardless of where they are in the world, while an efficient website will show content that pertains to a certain individual. That’s where geotargeting comes in.
Are you already using Google Discovery Ads? If you are using traditional Google Ad campaigns, you should consider this unique campaign type. Here’s why.
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Inbound marketing is hard work, and results come in slowly. Why do it at all? It’s as simple as this one undeniable reason.
Many of our campuses believe that simply purchasing names—increasing the numbers at the top of the funnel—will increase their new student results. Over and over again, despite institutions having larger top-of-the-funnel volume than ever, final new student numbers simply cannot be predicted by the size of the top of the funnel.
Moving a prospect from admitted to deposited student is a BIG deal. It’s their first real commitment. Here are our marketing secrets to helping students make the jump.
Are you in a rut with your video marketing? Looking for some new ideas on what you can do to stand out visually? Check out these education marketing videos for the inspiration you need.
Education marketers have a massive advantage when it comes to the enrollment communications flow. Here I want to show you how to leverage this unique opportunity.
Should you organize your independent school website by department or by audience? Here’s my navigation formula for making your website simple for your visitors to use.
It’s here again! Your advancement department is entering the end-of-year fundraising season. Leverage your partnership for better school fundraising with these helpful tips.
Online video meetings can be an incredible tool to improve your enrollment process. Learn how you can leverage the power of Zoom video meetings to bring more students to your school.
Too often, the name of the game for education marketers is “do more with less.” In the spirit of helping you do just that, I’m going to show you how to create a virtual campus tour of your school with a free tool: Google Maps.
Your campaigns are humming along, and you need more from your budget. Before asking for more money, ask yourself if the problem might be in your marketing plan.
Violent shootings across the U.S. mean that marketing and campus security have to work together to keep students safe. Here’s why.
Fall is a critical time for education marketers. Here are five especially important events for the back to school season and how to get the most out of them.
Irresistible content is the cornerstone of any inbound education marketing strategy. Here’s how to know what to write for your school website, whether you’re a college, university, or independent school.
Your marketing agency asks you to re-up on another long term marketing contract. Should you do it? Here’s some advice.