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Featured Story
5 Social Media Trends To Be Aware of in 2022
Marketers are constantly on the look-out for the next big thing in social media. Here are 5 trends your higher ed marketing team should be keeping an eye on for the upcoming year!
Improving Graduation Rates Through Community
Can community play a role in producing higher graduation rates? I certainly think so. While many four-year institutions have always enjoyed solid graduation rates at around 63%, graduation rates for community colleges historically are in the teens, if not in the...
The Power of Positivity in Gen Z Marketing
In Gen Z marketing, it’s important to understand the emotional needs and outlook of your target audience. In the blogosphere, much is made of the fact that Gen Z are digital natives who’ve never known life without the Internet, smart phones, and social media. To...
One-of-a-Kind: Marketing the Uniqueness of Your School
The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content. You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract...
7 Tips to Make Your College Homecoming Event Unforgettable
For many higher ed institutions, college homecoming is the flagship of their event marketing. To get the greatest marketing results out of your homecoming event, you’ve got to get it right. In fact, I believe homecomings can be the biggest opportunity for building...
More from the blog
Social Media Strategies: How to Go Viral Like an Influencer
In the higher ed community, we’re very cautious about new strategies. But there’s no need to be nervous about using these powerful social media strategies.
5 Signs You Need Outside Help With Your Enrollment Marketing Strategy
Your enrollment marketing strategy is the map that keeps your team and assets on the right track. Here are 5 signs that you need outside help to get your strategy in order.
College Access Between Higher Ed & High Schools in Disadvantaged Areas
College access is an issue in this country. This company is trying to change that.