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Featured Story
Enrollment Innovation Before the Funnel: Reaching Students Where They Already Are
Discover how Houston Christian University uses enrollment innovation, digital high school billboards, and direct admission to reach students before the funnel.
How to Evaluate Fall Enrollment Results Through a Mission-Fit Lens
Knowing how to evaluate fall enrollment results requires more than comparing your final headcount with the goal in your enrollment plan. Once the fall class arrives, presidents, boards, and cabinet members naturally want to know whether the institution hit its number....
Trust in Higher Education Marketing: The New Enrollment Strategy
Trust in higher education marketing has always been essential to an effective enrollment marketing strategy, but today it must begin long before a prospective student is ready to apply. It has to begin much earlier. Prospective students are encountering colleges...
Beyond Email: How Peer-to-Peer Student Recruitment Builds Enrollment Confidence
Peer-to-peer student recruitment gives prospective students something even the most personalized enrollment email cannot provide: an honest account of what it feels like to belong at your institution. That distinction matters for enrollment teams under constant...
Build a Higher Education Press Release Strategy Like a Higher Ed Newsroom
A successful higher education press release strategy should operate like a higher ed newsroom, producing timely, human-centered stories that journalists can use and audiences will care about. Higher education communications teams have no shortage of stories. Every...
More from the blog
Mission-Fit Enrollment Funnel: Rethinking Lead Quality in Higher Education
Build a mission-fit enrollment funnel that values student alignment, conversion, yield, and retention over raw inquiry volume.
Higher Ed Differentiation: Why Christian Colleges Need to Stop Sounding the Same
Discover why higher ed differentiation matters for Christian colleges and how Grace College is using mission, location, and community to stand out.
Higher Ed YouTube Marketing: How Colleges Build Trust Before the Campus Visit
Use higher ed YouTube marketing to build trust, show real campus life, and guide students before they visit.