5 Irreplaceable Ideas Education Marketers Should Do During Capital Campaigns
What do education marketers and capital campaigns have in common? Find out what education marketers should be doing during these all-important campaigns.
How to Grow Your Email List with YouTube
If you’re investing in video marketing content, you need a strategy to convert viewers into email subscribers. There are several things you can do to grow your email list with YouTube.
Why Education Marketers Should Help Write Case Statements
Case statements are largely thought of as a fundraising tool, but marketing should be involved in writing them. Here’s why your marketing department should assist in this all-important task.
How Colleges Can Use Geotargeting to Improve Website Performance
Websites, especially college websites, receive visitors from all over the world. A basic website will show the same content to everyone who views it regardless of where they are in the world, while an efficient website will show content that pertains to a certain individual. That’s where geotargeting comes in.
Leveraging Google Discovery Ads for Higher Education
Are you already using Google Discovery Ads? If you are using traditional Google Ad campaigns, you should consider this unique campaign type. Here’s why.
More from our blog
One Undeniable Reason for Inbound Marketing
Inbound marketing is hard work, and results come in slowly. Why do it at all? It’s as simple as this one undeniable reason.
4 Roadblocks to Building an Enrollment Funnel (& How to Overcome Them)
Many of our campuses believe that simply purchasing names—increasing the numbers at the top of the funnel—will increase their new student results. Over and over again, despite institutions having larger top-of-the-funnel volume than ever, final new student numbers simply cannot be predicted by the size of the top of the funnel.
Admitted to Deposited Student: 3 Little Known Secrets to Making the Jump
Moving a prospect from admitted to deposited student is a BIG deal. It’s their first real commitment. Here are our marketing secrets to helping students make the jump.
Video Marketing: Education Marketing Videos I Like
Are you in a rut with your video marketing? Looking for some new ideas on what you can do to stand out visually? Check out these education marketing videos for the inspiration you need.
4 Ways to Leverage Your Enrollment Communications Flow
Education marketers have a massive advantage when it comes to the enrollment communications flow. Here I want to show you how to leverage this unique opportunity.
My Navigation Formula for Independent School Websites
Should you organize your independent school website by department or by audience? Here’s my navigation formula for making your website simple for your visitors to use.
Improve School Fundraising Results with Stronger Teamwork
It’s here again! Your advancement department is entering the end-of-year fundraising season. Leverage your partnership for better school fundraising with these helpful tips.
Zoom: The Untapped Education Marketing Tool
Online video meetings can be an incredible tool to improve your enrollment process. Learn how you can leverage the power of Zoom video meetings to bring more students to your school.
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How to Publish a Free Virtual Campus Tour via Google Maps [Education Marketing Hack]
Too often, the name of the game for education marketers is “do more with less.” In the spirit of helping you do just that, I’m going to show you how to create a virtual campus tour of your school with a free tool: Google Maps.
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Where’s the Problem? Your Budget or Your Marketing Plan? [4 Questions]
Your campaigns are humming along, and you need more from your budget. Before asking for more money, ask yourself if the problem might be in your marketing plan.
Campus Security: Your New Marketing Partner
Violent shootings across the U.S. mean that marketing and campus security have to work together to keep students safe. Here’s why.
Back to School: 5 Events to Plan for in the Months Ahead
Fall is a critical time for education marketers. Here are five especially important events for the back to school season and how to get the most out of them.
4 Fresh Content Traits that Can Improve Your School Website
Irresistible content is the cornerstone of any inbound education marketing strategy. Here’s how to know what to write for your school website, whether you’re a college, university, or independent school.
Long Term Marketing Contracts: The Smart Choice?
Your marketing agency asks you to re-up on another long term marketing contract. Should you do it? Here’s some advice.
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