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Featured Story

Beyond the Funnel: Understanding the Enrollment Ecosystem

Meet the evolving needs of today’s students by exploring the transformative concept of the enrollment ecosystem in our latest blog.

3 Reasons Why You Should Expand Your Team through Influencer Marketing

April 15, 2024 | Featured, Strategies

Influencer marketing takes a lot of work and investment. So why should you even do it? Here are three compelling reasons.

Navigating Change in Technology with Emotional Intelligence

Featured, Strategies, Podcast, Tools

With the massive challenges in higher education, marketers can only thrive by navigating change in technology with emotional intelligence. Higher education tends to move slowly, and with everything around us evolving quickly, we need to approach change as a team....

The Future of SEO in the Age of AI

Marketing Strategies, Featured, Higher Ed Marketing, Future of Higher Ed

Gone are the days when optimizing for search engines was primarily about mastering keywords and meta tags. With the age of AI knocking at our door, the future of SEO is rapidly changing. Today, tools like Perplexity.ai and Google Gemini mean users no longer have to...

From Accessibility to AI: The Changing Contours of Online Learning

Marketing Strategies, Blog, Featured, Podcast

Online learning platforms are a growing phenomenon. What began relatively recently with just a few players in the field is now a burgeoning business, and is often a key element of a school’s drawing power. Sarah McMaster is the Executive Director of Marketing &...

5 Essential AI Skills for Students in the Modern Workforce

Marketing Trends, Featured, Future of Higher Ed, Strategies, Generation Z, Tools

The AI revolution is here to stay, and students will need some essential AI skills in order to succeed in a modern workforce enhanced by generative AI. This isn’t the first revolution that has transformed the workforce. The Agricultural Revolution set humanity on a...