Blog
Your [Trusted] Education Marketing Source
Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
Free Resource:
#HASHTAGS: Your Social Media Secret Weapon
Download Now
Featured Story
7 Essentials for Successful Lead Generation Campaigns
Lead generation campaigns are essential to keep your enrollment pipeline full. Here are 7 essentials for consistently successful campaigns!
How To Market a University with Teresa Flannery
There are a few leading voices in the world of higher ed marketing. Dr. Teresa Flannery is one of those voices. More than likely you already know her as the CMO of CASE, the Council for Advancement and Support of Education. But before that, Teresa Flannery was the...
3 Marketing Hooks for Nontraditional Online Students
Nontraditional online students have become a significant demographic in higher education, and their growing numbers show no sign of slowing down. In 2020, roughly 5.4 million college and university students enrolled in at least one online course. And while enrollment...
The Future of Pay-Per-Click Ads
When placed within the larger context of an inbound marketing strategy, pay-per-click ads are a powerful tool to drive traffic to your enrollment-focused website. If you’re already driving traffic to your site by running PPC ads, you probably already have a strategy...
3 Reasons Why You Should Expand Your Team through Influencer Marketing
Influencer marketing is a promising strategy that allows you to leverage the social currency – the influence – of content creators to boost your brand authority. But it doesn’t come without risk. And it doesn’t come without a sizable investment of time, money, and...
More from the blog
Best Practices for PPC in Higher Ed Marketing
There is a right and a wrong way to execute PPC ads. Learn more in this insightful conversation.
5 Small School Marketing Tips for a Tight Budget
Marketing teams for small colleges and universities must often overcome tight budgets. But intelligent content creation and distribution choices can stretch those dollars to their maximum potential!
Moving from Tactical to Strategic Marketing
To push the needle forward, we must think strategically about why we do what we do. Here’s how you can shift from tactical to strategic marketing.