Keeping up with content for enrollment marketing is hard. But it’s easier to keep your content strategy strong if you know these automation tricks.
The influencer marketing strategy doesn’t just work for big brands. Find out how to apply it successfully to marketing for higher education.
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Are you making the most of your Facebook presence for college marketing? Learn strategies for driving engagement with prospective students.
If your school has Twitter accounts, or you’re thinking of breaking into Twitter, it’s good to check your knowledge of the best practices to help increase student enrollment. For starters, let’s talk about what doesn’t work ... Twitter with no strategy. Consistently....
If you’ve been generating enrollment marketing content for a while, you’ve probably run out of ideas once or twice - or a lot. The secret is to recycle content. Here’s how to do it. First off, what do I mean by “recycling?” Recycling content is taking what you have...
School might be closed, but there’s still a ton of things to do in marketing. Here are my pro tips on working from home so you can stay productive even from home.
Online video meetings can be an incredible tool to improve your enrollment process. Learn how you can leverage the power of Zoom video meetings to bring more students to your school.
No one was budgeting for a global pandemic. The long-term effects of coronavirus for higher education have already started. Here’s what education marketers have to do.
What do education marketers and capital campaigns have in common? Find out what education marketers should be doing during these all-important campaigns.
Case statements are largely thought of as a fundraising tool, but marketing should be involved in writing them. Here’s why your marketing department should assist in this all-important task.
Websites, especially college websites, receive visitors from all over the world. A basic website will show the same content to everyone who views it regardless of where they are in the world, while an efficient website will show content that pertains to a certain individual. That’s where geotargeting comes in.
If you’re investing in video marketing content, you need a strategy to convert viewers into email subscribers. There are several things you can do to grow your email list with YouTube.
Are you already using Google Discovery Ads? If you are using traditional Google Ad campaigns, you should consider this unique campaign type. Here’s why.
What are the best marketing personas for enrollment marketing? Here’s a guide to creating your enrollment marketing personas.
Have you heard of being audience-centric? If not, it’s time to talk about audience-centric enrollment marketing so you know how much of this growing philosophy to integrate into your marketing.