Leveraging Educational Videos for Higher Ed Marketing
Giving away your academic expertise might be one of the best ways to cultivate prospective students into current, paying students. Here’s how to leverage educational videos for higher ed marketing!
04/02/21 Roundup: This Week’s Best Higher Ed Marketing Content
We hope you have enjoyed our higher education marketing content of the week roundups every Friday. Hopefully it’s a useful one-stop-shop for you to see a glimpse of what’s been talked about here at Caylor Solutions and beyond. From the broader world wide web of...
How to Leverage a Marketing Mascot Program
Like all marketing, much of enrollment marketing is about setting yourself apart from the rest. What better way to do that than with a marketing mascot program?
7 Higher Ed Video Marketing Strategy Ideas
With over a year of living under the threat of COVID-19, video consumption among Gen Z prospective students has only increased. Take advantage of these higher ed video marketing strategy ideas to ride the wave of education marketing’s future!
Creating an Adaptable Brand Promise in the Age of Social Media
In the age of social media, your education brand has to shine through on different platforms, mediums, and to different audiences. In a conversation with DePauw University’s Deedie Dowdle, we get to the heart of what makes a truly adaptable brand promise.
More from our blog
02/19/2021 Roundup: This Week’s Best Higher Ed Marketing Content
I am constantly learning. I read. I watch. I listen. I have frequent conversations with people from my own industry and others in order to broaden my knowledge base. And, each week I share with you some of the most quality content in marketing and higher education...
Text Message Marketing for Higher Ed: Getting Closer to Your Audience with SMS
One of the biggest opportunities for higher education marketers today is text marketing. Here’s a text marketing starter guide to get you going.
7 Things You Can Do Today to Improve Email Open Rates
Email is still one of the marketer’s most effective tools. See how you can improve your email open rates right now!
Productivity and Your Mental Health
Your mental health and productivity are more related than you think. Here are some concrete ways to improve your mental health by boosting your productivity.
9 Reasons to Enable Live Chat with Software Like Olark on Your Website
Live chat with platforms like Olark may be the most effective, affordable tool to make your enrollment website work for you. Here are 9 reasons why.
LinkedIn Marketing Solutions for Schools: Your Missing Ingredient to Drive Enrollment
Effective higher education marketing requires a savvy social media presence. Here’s why LinkedIn Marketing Solutions is worth a hard look.
![COVID-19 Messaging for Education Marketing [Part 2]](https://www.caylor-solutions.com/wp-content/uploads/2021/01/Covid-19-Messaging-AdobeStock_391209881_2000x1333-1080x675.jpg)
COVID-19 Messaging for Education Marketing [Part 2]
COVID-19 messaging may now be a permanent fixture of enrollment marketing. But there are ways to leverage this to help your students and your educational institution.
![COVID-19 Messaging for Education Marketing [Part 1]](https://www.caylor-solutions.com/wp-content/uploads/2020/12/AdobeStock_329119752_resized-1080x675.jpg)
COVID-19 Messaging for Education Marketing [Part 1]
COVID-19 looks like it’s going to be evergreen content for education marketers. How can you optimize your COVID-19 messaging so that it keeps everyone safe while boosting enrollment?
2021 Digital Marketing Plan: 10 New Year’s Resolutions for Enrollment Marketers
It’s time to make some New Year’s enrollment resolutions. Here are my top 10 tips to help you with next year’s digital marketing plan.
How to Be Irresistible: Demonstrating the Benefits of College in Enrollment Marketing
For many students, the benefits of college aren’t as obvious as they used to be. Here’s how to make your school irresistible to them again.
Instagram Reels
Recently, I wrote “This moment belongs to TikTok.” Now there’s another social media service that wants to cut in on their moment.
Using WhatsApp to Reach Hispanic Prospective Students
Is your private college or university seeking to reach first generation Hispanic students? WhatsApp marketing could help you do just that.
Launching an Admissions Podcast? 14 Great Examples of Podcasts to Get You Started
If your admissions team is thinking of starting a podcast, take a look at these 14 examples of podcasts to get your creative juices flowing.
Your Holiday Gift: 5 Tips to Enhance Next Year’s Enrollment Marketing Strategy
Next year’s plans in place? Give yourself a gift this holiday season – with these 5 ways to enhance next year’s enrollment marketing strategy.
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