COVID-19 messaging may now be a permanent fixture of enrollment marketing. But there are ways to leverage this to help your students and your educational institution.
For many students, the benefits of college aren’t as obvious as they used to be. Here’s how to make your school irresistible to them again.
COVID-19 looks like it’s going to be evergreen content for education marketers. How can you optimize your COVID-19 messaging so that it keeps everyone safe while boosting enrollment?
It’s time to make some New Year’s enrollment resolutions. Here are my top 10 tips to help you with next year’s digital marketing plan.
More from our blog
You’ve probably heard about Instagram takeovers, but can they be effective for enrollment marketing? Absolutely! Here’s how.
How do you know if your enrollment marketing strategy is working or if you need a strategy overhaul? Here are the signs you need to watch for.
Adult students have so much to offer for your classes, faculty, and campus life! Let’s dive into content strategies for nontraditional students that will draw them to your school.
Is the social media strategy for your higher education institution falling flat because you don’t know the best times to post? Here you go.
Feeling a bit lost when it comes to utilizing social media analytics for enrollment marketing? Check out this simple guide to get you started.
Your school’s enrollment website is one of the primary tools in your digital marketing toolkit. If you see any of these signs that your enrollment website is “broken,” it’s time for an overhaul!
One of the most basic tools in enrollment marketing is your customer relationship manager, your CRM. In this post, let’s explore ways you can get the most out of your enrollment CRM so you can recruit more students for your private educational institution.
Your Facebook’s humming – but are you just copying and pasting into your Instagram account? Check out how you can leverage Instagram marketing for education to expand your reach.
Wondering whether the SEO knowledge you’re applying to enrollment marketing is up to date? Find out with these 7 SEO insights for 2020.
Is virtual reality/augmented reality technology part of your college marketing strategy? Explore the exciting possibilities of AR/VR.
With every generation, education marketers must consider changes in culture. Especially when marketing to multiple generations, you’ve got to mark the cultural differences well.
In enrollment marketing, it’s not just what you say. It’s how you say it. Let’s explore how to make your enrollment marketing copy powerful and attractive to new students.
Outsourcing marketing for some functions is usually not a luxury for higher ed. It’s a necessity. Follow these 5 rules for effective vendor relationships.
How’s your enrollment marketing funnel looking – top, middle and bottom? Here’s how to adapt the model to effectively drive higher ed enrollment.