How to Up Your Video Content Game for College Marketing
Worried you’re not focusing enough on video content production in your college marketing? Don’t panic! It’s simpler than you think.
How to Pull Off Awesome Instagram Takeovers for Enrollment Marketing
You’ve probably heard about Instagram takeovers, but can they be effective for enrollment marketing? Absolutely! Here’s how.
How to Automate Your Enrollment Marketing Content Strategy
Keeping up with content for enrollment marketing is hard. But it’s easier to keep your content strategy strong if you know these automation tricks.
How to Kick Off Your Influencer Marketing Strategy for Higher Education
The influencer marketing strategy doesn’t just work for big brands. Find out how to apply it successfully to marketing for higher education.
Signs You Need an Enrollment Marketing Strategy Overhaul
How do you know if your enrollment marketing strategy is working or if you need a strategy overhaul? Here are the signs you need to watch for.
More from our blog
Is TikTok the New Snapchat for Education Marketing?
Still focused on Snapchat in your education marketing strategy? Times change, and Gen Z is flocking to TikTok. Learn how you can engage.
Strategies for Using Facebook in College Marketing
Are you making the most of your Facebook presence for college marketing? Learn strategies for driving engagement with prospective students.
How to Use Twitter to Increase Student Enrollment
If your school has Twitter accounts, or you’re thinking of breaking into Twitter, it’s good to check your knowledge of the best practices to help increase student enrollment. For starters, let’s talk about what doesn’t work ... Twitter with no strategy. Consistently....
8 Ways to Recycle Content for Enrollment Marketing
If you’ve been generating enrollment marketing content for a while, you’ve probably run out of ideas once or twice - or a lot. The secret is to recycle content. Here’s how to do it. First off, what do I mean by “recycling?” Recycling content is taking what you have...
Pro Tips on Working from Home
School might be closed, but there’s still a ton of things to do in marketing. Here are my pro tips on working from home so you can stay productive even from home.
Zoom: The Untapped Education Marketing Tool
Online video meetings can be an incredible tool to improve your enrollment process. Learn how you can leverage the power of Zoom video meetings to bring more students to your school.
Long-Term Effects of Coronavirus for Higher Education
No one was budgeting for a global pandemic. The long-term effects of coronavirus for higher education have already started. Here’s what education marketers have to do.
5 Irreplaceable Ideas Education Marketers Should Do During Capital Campaigns
What do education marketers and capital campaigns have in common? Find out what education marketers should be doing during these all-important campaigns.
Why Education Marketers Should Help Write Case Statements
Case statements are largely thought of as a fundraising tool, but marketing should be involved in writing them. Here’s why your marketing department should assist in this all-important task.
How Colleges Can Use Geotargeting to Improve Website Performance
Websites, especially college websites, receive visitors from all over the world. A basic website will show the same content to everyone who views it regardless of where they are in the world, while an efficient website will show content that pertains to a certain individual. That’s where geotargeting comes in.
How to Grow Your Email List with YouTube
If you’re investing in video marketing content, you need a strategy to convert viewers into email subscribers. There are several things you can do to grow your email list with YouTube.
Leveraging Google Discovery Ads for Higher Education
Are you already using Google Discovery Ads? If you are using traditional Google Ad campaigns, you should consider this unique campaign type. Here’s why.
Enrollment Marketing Personas: Speaking Their Language
What are the best marketing personas for enrollment marketing? Here’s a guide to creating your enrollment marketing personas.
Audience-Centric Enrollment Marketing
Have you heard of being audience-centric? If not, it’s time to talk about audience-centric enrollment marketing so you know how much of this growing philosophy to integrate into your marketing.
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