Blog

Your [Trusted] Education Marketing Source

Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.

Free Resource:

Chapter 1 of Bart’s new book:

“Chasing Mission Fit”



Download Now



Featured Story

The Campus Hospitality Playbook: Impactful Community Partnerships in Higher Ed

Learn how to enhance student recruitment and community engagement with a campus hospitality playbook and strategic partnerships.

Leverage ChatGPT as Your Virtual Marketing Strategist

September 2, 2024 | Featured, Future of Higher Ed, Leveraging AI

Explore how to leverage ChatGPT as your virtual marketing strategist so you can effectively reach your mission-fit student in this comprehensive guide.

Redefining Student-Centered Learning: Insights from The Universities at Shady Grove

Branding, Marketing Strategies, Marketing Campaigns, Featured, Strategies, Podcast

Student-centered learning is becoming increasingly important as students and families prioritize the return on investment in higher education. Now more than ever, students and families are shifting their focus toward the real-world value they are getting out of their...

Social Media for GenZ: ZeeMee App’s Impact on Recruitment

social media, Featured, Generation Z, Podcast, Tools

Could the ZeeMee App be a secret weapon for your higher ed social media strategy? You should at least consider it! Unfortunately, in the work we do as higher ed marketers, connecting with Gen Z students has become increasingly complex. Traditional communication...

E-Commerce Tactics: Chase What Your Audience Is Looking For

Marketing Strategies, Marketing Trends, Featured, Ideas, Strategies, Generation Z, Email Marketing, Podcast

Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and...

7 Must-Have Elements for an Effective Higher Ed Homepage

Featured, School Websites, Websites

Just as the first impression others have of you rests on the way you present yourself—with your handshake, your smile, and the first words out of your mouth—your higher ed homepage offers a first impression of your institution for potential students. It was Will...