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Featured Story
Hispanic Student Recruitment Strategies: How to Increase Enrollment & Engagement
Discover proven Hispanic student recruitment strategies that boost enrollment, from bilingual marketing to community engagement.
Higher Ed Branding Strategy: Be a Zebra in a Herd of Horses
Higher ed branding strategy has never felt more urgent, or more confusing, for leaders trying to stand out in an increasingly crowded market. You’re being asked to grow enrollment with limited resources. Your team is stretched thin. And everywhere you look, it feels...
Marketing Dual Enrollment Programs: Your Secret Weapon for Enrollment Growth
With the enrollment cliff happening right now, the challenging reality of tightening budgets, and the pressure to maintain strong enrollment numbers, marketing dual enrollment programs could be the answer you've been looking for. You're not alone in feeling these...
The Higher Education Dark Funnel: Why 53% of Students Act Before You Ever Hear From Them
The higher education dark funnel is where most enrollment decisions are actually made—and most institutions are completely blind to it. Chances are, you’re already feeling the effects. Inquiry volume looks healthy… but doesn’t convert. Application numbers stall...
How to Market a College with a Small Budget
How to market a college with a small budget is a challenge that many higher ed marketers wrestle with. But the good news is you don’t need a massive budget to create content that actually connects with prospective students. In fact, some of the most effective...
More from the blog
Higher Education Affordability Messaging: Why Net Price Is Your Strongest Enrollment Message
Better higher education affordability messaging can stop students from ruling out your college too early. Here’s how to reframe the value story.
5 Empowering Steps to Adopting a Growth Mindset in Higher Ed Marketing Teams
Adopting a growth mindset can transform your higher ed marketing team. Learn these practical steps that lead to innovation in your school!
Instagram for Higher Education Marketing: What Actually Works for Mission-Fit Enrollment
Instagram for higher education marketing works when colleges show real student life, build belonging, and create authentic engagement that drives enrollment..