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Beyond the Funnel: Understanding the Enrollment Ecosystem
Meet the evolving needs of today’s students by exploring the transformative concept of the enrollment ecosystem in our latest blog.
3 Reasons Why You Should Expand Your Team through Influencer Marketing
Influencer marketing is a promising strategy that allows you to leverage the social currency – the influence – of content creators to boost your brand authority. But it doesn’t come without risk. And it doesn’t come without a sizable investment of time, money, and...
Navigating Change in Technology with Emotional Intelligence
With the massive challenges in higher education, marketers can only thrive by navigating change in technology with emotional intelligence. Higher education tends to move slowly, and with everything around us evolving quickly, we need to approach change as a team....
The Future of SEO in the Age of AI
Gone are the days when optimizing for search engines was primarily about mastering keywords and meta tags. With the age of AI knocking at our door, the future of SEO is rapidly changing. Today, tools like Perplexity.ai and Google Gemini mean users no longer have to...
From Accessibility to AI: The Changing Contours of Online Learning
Online learning platforms are a growing phenomenon. What began relatively recently with just a few players in the field is now a burgeoning business, and is often a key element of a school’s drawing power. Sarah McMaster is the Executive Director of Marketing &...
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5 Essential AI Skills for Students in the Modern Workforce
The AI revolution is here to stay. Students will need these essential AI skills in order to succeed in a workforce enhanced by generative AI.
Your 2023 Higher Ed Marketing All-Star Team
Learn from our featured guests’ stories how to leverage your communication and marketing tools to make your school’s image attractive to prospective students.
5 Social Media Trends for Higher Ed Marketers in 2024
Higher ed marketers must leverage evolving social media trends to engage prospective students and bolster brand awareness in 2024. Check out these five trends you should consider for your social media strategy to ensure your institution thrives as we approach the enrollment cliff!