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Featured Story

Ownable Brand Ideas: Higher Ed Marketing Done Differently

Finding brand ideas that resonate with multiple audiences and cut through the noise is not an impossible task! Here are the insights you need.

The Enrollment Cliff Is Real

July 18, 2024 | Marketing Trends, Featured, Books, Strategies, Generation Z, Podcast

Explore strategies for tackling the enrollment cliff and finding mission-fit students with insights from Bart’s book, Chasing Mission Fit.

7 Tips to Create a Program Page that Converts

Featured, Websites

A good program page should captivate potential students, address their key questions and concerns, build trust, and make the student feel confident that this program is the right choice for achieving their goals. Yet, many institutions simply put information about...

Leveraging Curiosity and Innovation in Higher Ed Marketing

Featured, Future of Higher Ed, Podcast

In today’s fast-paced world, innovation in higher ed marketing is an essential trait for a successful marketing team. Unfortunately, higher education has been known for its slower pace of adoption and for often resisting change. But with approaching headwinds of...

The Transformative Power of AI in Higher Education

Featured, Future of Higher Ed, Strategies, Tools, Leveraging AI

I think there are so many benefits to AI in higher education. Unfortunately, there is a lot of confusion surrounding this revolutionary tool. So much so that many higher ed marketers are simply keeping their distance, waiting for the dust to settle before jumping in...

Empowering Student Success through Financial Literacy

Featured, Ideas, Generation Z, Podcast, Teams

Could financial literacy be a way to boost student retention, or even be a means of attracting new students to your school? That’s exactly what the University of Kentucky is doing, and I think you should know about it. In this episode of The Higher Ed Marketer, we...