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Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.

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Featured Story

Community College Marketing Strategies: Overcoming Misconceptions and Building Connections

Discover community college marketing strategies to overcome misconceptions and build authentic connections. Learn how Jeff Ebbing uses storytelling and creativity to engage students effectively.

Mission-Driven Innovation in Online Education

January 16, 2025 | Marketing Trends, Featured, Ideas, Future of Higher Ed, Podcast

There is a huge need for innovation in online education. Kingswood University shows us a mission-driven approach.

10 Top AI Tools for Higher Ed Marketing

Featured, Ideas, Tools, Leveraging AI

Want to know the top AI tools for higher ed marketing that we recommend to all our clients? Even if you haven’t fully embraced the excitement around generative AI, the more higher ed marketers become under-resourced, understaffed, and overworked, the more you’ll need...

One-of-a-Kind: Marketing the Uniqueness of Your School

Marketing Strategies, Marketing Campaigns, Featured, Higher Ed Marketing, Podcast

The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content. You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective...

15 More Gen Z Swag Ideas For Your Students

Marketing Strategies, Featured, Ideas, Generation Z

Catching the attention of Gen Z, known for their 8 second attention span, is more crucial than ever. This generation is digitally savvy and socially conscious. They want more than just products; they want experiences, and they want to know your values resonate with...

The College Tour: A Peek at Schools Across the Country

Marketing Strategies, Featured, Podcast

One of the most common barriers to getting prospective students to your college tour is distance. Many prospective students simply don't have the resources to travel across the country and tour all of the colleges and universities that interest them. What if there was...