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Featured Story
Why Mission-Fit Marketing Is a Long-Term Strategy, Not a Campaign
Mission-Fit Marketing aligns mission, messaging, content, and enrollment around attracting students who are most likely to thrive. See how.
Event Branding in Higher Education
As part of our Summer Rewind series, we’re revisiting this conversation with Tracey Harrison about how thoughtful campus events can become powerful expressions of your institution’s brand. Event branding in higher education goes beyond coordinating logistics and...
Stop Chasing More Applications: Focus on Enrollment Yield Improvement
Enrollment yield improvement may be one of the most overlooked growth opportunities in higher education. When enrollment numbers come under pressure, the instinctive response is usually the same: We need more leads. We need more inquiries. We need more applications....
Higher Ed Website Redesign Strategy Built on People, Not Platforms
As part of our Summer Rewind series on The Higher Ed Marketer podcast, we’re revisiting this conversation with Paul Garner about what it really takes to lead a successful higher ed website redesign. Executing your higher ed website redesign strategy looks...
AI Personalization in Higher Education Marketing: A Mission-Fit Guide
AI personalization in higher education marketing is quickly becoming one of the most talked-about strategies in enrollment marketing. Yet for many colleges and universities, it also raises an important question: Can we use AI personalization in our marketing without...
More from the blog
Build a Higher Education Press Release Strategy Like a Higher Ed Newsroom
Rethink your higher education press release strategy with newsroom-style storytelling that earns media attention, strengthens reputation, and supports enrollment.
Alumni Advocacy for Recruitment: Why the First Ask Should Not Be a Donation
Build alumni advocacy for recruitment through mentoring, speaking, events, and relationships before financial asks.
Real Eyeballs in an Automated World: Diversifying Your Higher Education Advertising Strategy
Build a stronger higher education advertising strategy by combining digital campaigns with in-school media that reaches real students before the funnel.