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Featured Story
How Your Institution Can Attract Prospective Students With Non-Traditional Approaches
There are many non-traditional approaches to education which can attract your mission-fit student, and you’ll find several benefits for your university by embracing them!
5 Ways AI in Higher Ed Marketing Teams Can Reduce Burnout
Higher ed marketers are feeling the heat—and nowhere is that pressure more intense than in conversations about AI in higher ed marketing. Tight budgets. Constant content demands. Rising expectations for enrollment and advancement results. Amid the chaos, artificial...
Mission-Fit Messaging: Doubling Down on Mission Is Growing Enrollment
I’ll be honest—mission-fit messaging can feel risky, especially for marketers trying to grow brand awareness. Faith-based institutions across the country are facing significant headwinds—from shifting demographics to tightening budgets to cultural pressures that push...
How to Market to Gen Z: Why Real Stories Outperform Perfect Branding
If you're trying to figure out how to market to Gen Z, here's the first thing to understand: they can spot a sales pitch from a mile away. This generation has grown up online. They've filtered thousands of ads, scrolled past millions of videos, and learned to tune out...
Mission-Driven Enrollment Is the Future of Christian Higher Ed
For Christian colleges and universities, developing effective mission-driven enrollment strategies is more than a trend—it's a necessity for thriving in today’s complex higher ed landscape. There’s a tension that many enrollment leaders know all too well: balancing...
More from the blog
Guerrilla Marketing in Higher Education That Actually Works
See how the University of Michigan used guerrilla marketing in higher education to make a huge impact—without breaking the budget.
Showcasing Your School’s User-Generated Content
Nate Jorgensen shares how to leverage user-generated content to boost enrollment through empathy and authentic storytelling.
Church Partnerships: A Strategic Key to Enrollment Growth
Discover how church partnerships can help faith-based colleges grow enrollment by reaching mission-fit students already gathering in trusted communities.