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Top 7 Social Media Strategies for Higher Education for Gen Z
Find out the latest social media strategies that are driving enrollment in today’s fast-paced, ever-changing landscape.
Advancement as a Revenue Driver: Strategies for Alumni Engagement
As higher ed marketers, we spend a lot of time focused on student recruitment and enrollment, and rightfully so. But what happens if we leave advancement out of the equation? What’s often overlooked is that advancement isn’t just a nice-to-have function for...
Harness the Power of Generative AI to Build Digital Watering Holes
By leveraging generative AI, institutions can engage students like never before in their digital watering hole. A "watering hole" refers to a space—physical or digital—where a target audience naturally gathers, engages, and shares information. In the context of...
Programmatic Advertising Tactics: Success Through Patience and Precision
In today’s hyper-competitive landscape, higher ed institutions need to better understand and implement a solid programmatic advertising strategy to reach their enrollment goals. Many higher ed marketers still rely on broad, outdated advertising tactics, leading to...
Aligning Marketing and Enrollment Teams for Maximum Impact
Aligning marketing and enrollment teams in your institution might seem like an impossible task. Marketing and enrollment teams can often seem like they’re working on two different planets! Marketers focus on branding, content, and outreach, while admissions is all...
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The Campus Hospitality Playbook: Impactful Community Partnerships in Higher Ed
Learn how to enhance student recruitment and community engagement with a campus hospitality playbook and strategic partnerships.
Leverage ChatGPT as Your Virtual Marketing Strategist
Explore how to leverage ChatGPT as your virtual marketing strategist so you can effectively reach your mission-fit student in this comprehensive guide.
Redefining Student-Centered Learning: Insights from The Universities at Shady Grove
Boost your rates of student success with these innovative strategies and the power of brand storytelling through student-centered learning.