Featured Story
3 Reasons Why You Should Expand Your Team through Influencer Marketing
Influencer marketing takes a lot of work and investment. So why should you even do it? Here are three compelling reasons.
Navigating Change in Technology with Emotional Intelligence
With the massive challenges in higher education, marketers can only thrive by navigating change in technology with emotional intelligence. Higher education tends to move slowly, and with everything around us evolving quickly, we need to approach change as a team....
The Future of SEO in the Age of AI
Gone are the days when optimizing for search engines was primarily about mastering keywords and meta tags. With the age of AI knocking at our door, the future of SEO is rapidly changing. Today, tools like Perplexity.ai and Google Gemini mean users no longer have to...
From Accessibility to AI: The Changing Contours of Online Learning
Online learning platforms are a growing phenomenon. What began relatively recently with just a few players in the field is now a burgeoning business, and is often a key element of a school’s drawing power. Sarah McMaster is the Executive Director of Marketing &...
5 Essential AI Skills for Students in the Modern Workforce
The AI revolution is here to stay, and students will need some essential AI skills in order to succeed in a modern workforce enhanced by generative AI. This isn’t the first revolution that has transformed the workforce. The Agricultural Revolution set humanity on a...
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3 Essential Questions Your School Website Must Answer [Plus BONUS Questions]
To find mission-fit students for your school, you’ve got to start by answering these fundamental questions on your school website.
Standing Out: Differentiating Yourself to Attract Mission-Fit Personas
Competition in higher ed means schools must differentiate themselves from the rest, and target that message to prospective students that are their best “mission-fit.”
5 Crisis Management Tips for Higher Ed Marketers
In the face of a crisis, higher ed marketers must proactively protect their institution’s brand. By emphasizing preparation, planned responses, and transparent communication, you can enhance resilience and trust within your educational community.