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Featured Story
One-of-a-Kind: Marketing the Uniqueness of Your School
The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content.
15 More Gen Z Swag Ideas For Your Students
Catching the attention of Gen Z, known for their 8 second attention span, is more crucial than ever. This generation is digitally savvy and socially conscious. They want more than just products; they want experiences, and they want to know your values resonate with...
The College Tour: A Peek at Schools Across the Country
One of the most common barriers to getting prospective students to your college tour is distance. Many prospective students simply don't have the resources to travel across the country and tour all of the colleges and universities that interest them. What if there was...
Celebrating Innovation: The Key to Higher Ed Marketing Success
What is the difference between those higher ed brands that will succeed and those that fail in the future? In a word: innovation. I can’t tell you everything that will happen in the future. In some regards, it’s very uncertain. But there is one thing that I know for...
7 Strategies for Marketing Faith-Based Schools (Large Budget Not Required)
For those who are marketing faith-based schools, it’s more than a job. It is a calling. But that doesn’t mean it’s easy! Most faith-based institutions operate on tight budgets. This can be a big limitation to how well the school can market itself. However,...
More from the blog
The Five Barriers to Effective Multicultural Marketing
Multicultural marketing is no longer a specialty—it’s a necessity. Here’s how to overcome 5 common barriers to reaching Hispanic students.
Failing Forward: Higher Ed Marketing Innovation
Many schools are hesitant to adopt higher ed innovation in their marketing strategy, but the benefits far outweigh the risks. Learn how innovation can change the game for your school!
How to Choose the Best Digital Marketing Agency for Your School
Learn how to select the ideal digital marketing agency for your school by weighing size, location, and specialization to drive real results.