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Using AI to Enhance Student Engagement
Explore how AI can help you enhance student engagement, drive enrollment, and scale your ability to cultivate relationships with students.
The Integration of AI in Higher Education: Perspectives from Industry Leaders
AI in higher education is transforming the industry. From this point on, the game has irrevocably changed. Artificial intelligence is reshaping how institutions engage with students, design curricula, and manage administrative tasks. At this moment, we are living in...
Decoding GEO: What It Is and Why It Should Be In Your Marketing Strategy
Have you heard of Generative Engine Optimization (GEO)? It’s an evolution of SEO that simply can’t be ignored as you prepare your higher ed websites for generation Alpha. The key to SEO–or Search Engine Optimization–is understanding the mechanics of search engines...
Beyond the Funnel: Understanding the Enrollment Ecosystem
Rather than imagining your comm flow as a funnel, it can be helpful to think about it more as an enrollment ecosystem. In today's rapidly evolving academic landscape, traditional enrollment funnels struggle to meet the complex needs of prospective students. ...
3 Reasons Why You Should Expand Your Team through Influencer Marketing
Influencer marketing is a promising strategy that allows you to leverage the social currency – the influence – of content creators to boost your brand authority. But it doesn’t come without risk. And it doesn’t come without a sizable investment of time, money, and...
More from the blog
3 Essential Questions Your School Website Must Answer [Plus BONUS Questions]
To find mission-fit students for your school, you’ve got to start by answering these fundamental questions on your school website.
Standing Out: Differentiating Yourself to Attract Mission-Fit Personas
Competition in higher ed means schools must differentiate themselves from the rest, and target that message to prospective students that are their best “mission-fit.”
5 Crisis Management Tips for Higher Ed Marketers
In the face of a crisis, higher ed marketers must proactively protect their institution’s brand. By emphasizing preparation, planned responses, and transparent communication, you can enhance resilience and trust within your educational community.