How to Increase Student Retention with Education Marketing

by Bart Caylor | Oct 5, 2020 | Blog, content marketing, Featured, Generation Z, Higher Ed Marketing

Marketing shouldn’t stop when a prospect becomes a student. Here are ways to use education marketing to increase student retention and continue building your brand. In education marketing, the emphasis is almost entirely on the prospective student with the goal of...

Marketing to Multiple Generations

by Bart Caylor | Jun 22, 2020 | Blog, Featured, Future of Higher Ed, Generation Z, Higher Ed Marketing

With every generation, education marketers must consider changes in culture. Especially when marketing to multiple generations, you’ve got to mark the cultural differences well. For years, Millennials have dominated the minds and strategies of education and enrollment...

Two Things about Gen Z Prospective Students Every Marketer Must Know [New Study]

by Bart Caylor | Apr 22, 2019 | Blog, content marketing, Featured, Future of Higher Ed, Generation Z

Higher ed enrollment marketers have had their sights set on Millennials for a while now. But it’s time to change your strategy to reach Gen Z prospective students. According to William Strauss and Neil Howe, authors of Millennials Rising, Millennials are anyone born...

5 Major Characteristics of Generation Z for Education Marketers

by Bart Caylor | Feb 4, 2019 | Blog, content marketing, Enrollment, Featured, Generation Z, Strategies

Each generational shift sends massive shockwaves through the world of education marketing. Generation Z is already making its mark in education marketing. Is your marketing reaching them effectively? Here is my take on how education marketers like you can leverage...

Marketing Personalization: #4 in the Our Series of 2016 Education Marketing Trends

by Bart Caylor | Mar 8, 2016 | Blog, content marketing, Featured, Future of Higher Ed, Generation Z, Higher Ed Marketing, Ideas, Print Media, School Websites

Marketing Personalization. Welcome to the Future. I finally got around to watching Minority Report this weekend. I don’t know how I missed it in 2002. I enjoyed the screen adaptation of Phillip Dick’s rendition of the future in the sci-fi movies starring...

Video Content Marketing: Part 2 in Our Series

by Bart Caylor | Feb 8, 2016 | Blog, content marketing, Featured, Future of Higher Ed, Generation Z, Higher Ed Marketing, Ideas, School Websites, social media

Education Marketing Trends to Watch in 2016. Part 2: Video Content Marketing Trends In last week’s post, I started the series “Education Marketing Trends to Watch in 2016” by establishing my history as predictor and providing an outline of how...