5 Major Characteristics of Generation Z for Education Marketers

by Bart Caylor | Feb 4, 2019 | content marketing, Enrollment, Blog, Featured, Strategies, Generation Z

Each generational shift sends massive shockwaves through the world of education marketing. Generation Z is already making its mark in education marketing. Is your marketing reaching them effectively? Here is my take on how education marketers like you can leverage...

Marketing Personalization: #4 in the Our Series of 2016 Education Marketing Trends

by Bart Caylor | Mar 8, 2016 | Blog, Featured, Higher Ed Marketing, School Websites, Print Media, Ideas, Future of Higher Ed, Generation Z, content marketing

Marketing Personalization. Welcome to the Future. I finally got around to watching Minority Report this weekend. I don’t know how I missed it in 2002. I enjoyed the screen adaptation of Phillip Dick’s rendition of the future in the sci-fi movies starring...

Video Content Marketing: Part 2 in Our Series

by Bart Caylor | Feb 8, 2016 | content marketing, Blog, Featured, Higher Ed Marketing, School Websites, social media, Ideas, Future of Higher Ed, Generation Z

Education Marketing Trends to Watch in 2016. Part 2: Video Content Marketing Trends In last week’s post, I started the series “Education Marketing Trends to Watch in 2016” by establishing my history as predictor and providing an outline of how...

6 Education Marketing Trends to Watch in 2016–Part 1

by Bart Caylor | Feb 2, 2016 | social media, content marketing, Blog, Featured, School Websites, Future of Higher Ed, Generation Z

2016 Education Marketing Trends: Are You Ready to Impact Your School? Part 1 Education marketing trends for 2016? Another list? I have followed marketing trends for over 25 years of my career (both offline and online). This year, I decided to take a swing at crafting...

How Do You Stay Up-To-Date On Everything Digital?

by Bart Caylor | Nov 30, 2015 | Blog, Featured, Higher Ed Marketing, Ideas, Generation Z

How Do You Do It? If there is one question I consistently get is “how do you manage to stay up-to-date on all the information about social media, websites, and digital marketing?” Those who know me understand that I am an entrepreneur running a virtual...

10 Ways to Improve Your Marketing to Prospective College Students

by Bart Caylor | Sep 22, 2015 | Higher Ed Marketing, Ideas, Future of Higher Ed, Generation Z, Blog, Featured

Are You Effective in Marketing to Prospective College Students? With four kids, two of which are current teens, I am amazed with how “irrelevant” I can be…and so quickly. My kids are members of Generation Z, not Millennials: they have no recollection of a land-line...