by Bart Caylor | Feb 27, 2025 | Enrollment, Featured, Ideas, Strategies, Podcast, Tools, Recruiting, Leveraging AI
Higher education is facing enrollment challenges, but Defiance College is proving that bold, data-driven enrollment growth strategies can reverse declining numbers. With small colleges struggling to attract students, institutions must adopt new, innovative approaches...
by Bart Caylor | Jan 30, 2025 | Featured, Higher Ed Marketing, Strategies, Podcast, Recruiting
When crafting their strategies, higher education marketers often focus on the student experience at the detriment of the parent perspective in college admissions. After all, students are the ones selecting their future school, and their preferences drive many...
by Bart Caylor | Sep 26, 2024 | Ideas, Strategies, Podcast, Tools, Recruiting, Featured
Admitted student research is a powerful yet underutilized tool in higher education marketing. By surveying your attending students, as well as students who decided to go elsewhere, you can give your admissions team additional data to help streamline their processes. ...
by Bart Caylor | Sep 5, 2024 | Enrollment, Featured, Ideas, Strategies, Podcast, Recruiting
To nail that all-important first impression every time, you’re going to need a campus hospitality strategy. A well-executed hospitality plan ensures that everyone on campus, from faculty and staff to students, delivers a consistently warm and welcoming experience. ...
by Bart Caylor | Aug 15, 2024 | Teams, Featured, Podcast, Recruiting
With so many challenges in the higher ed marketing space, professional development might be the last thing on many people’s minds. But this is going to be a critical area for the success of any higher ed marketing team. With the enrollment cliff on the...
by Bart Caylor | Jun 13, 2024 | Strategies, Podcast, Recruiting, Featured
Improving your student recruitment processes doesn’t mean cramming even more tasks into your day. In fact, all too often the admissions process can get stuck in an endless loop of application deadlines, essays, and transcripts. But higher ed marketers can jump off...
