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Digital Marketing Literacy and Best Practices for PPC

Digital Marketing Literacy and Best Practices for PPC

by Bart Caylor | Jun 20, 2024 | social media, Featured, Strategies

To get the most out of every dollar, higher ed marketers need to follow best practices for PPC and digital marketing.  In today’s fast-paced world, staying ahead of digital trends is crucial.  Besides that, higher ed marketing is not a one-size-fits-all endeavor. Each...
7 Storytelling Social Media Strategies for Higher Ed

7 Storytelling Social Media Strategies for Higher Ed

by Bart Caylor | May 20, 2024 | Marketing Strategies, social media, Featured, Strategies

Generation Z doesn’t want to be sold to. They want to understand your values, your goals, and why you do what you do. Which means in order to go viral or start trending, the social media strategies you implement need to tell a story.  In a previous blog, we...
Your 2023 Higher Ed Marketing All-Star Team

Your 2023 Higher Ed Marketing All-Star Team

by Bart Caylor | Mar 28, 2024 | Email Marketing, Podcast, Tools, Recruiting, Branding, social media, content marketing, Enrollment, Featured, Strategies

Tapping into the aura of “The Great American Pastime,” we decided to put together a special edition of The Higher Ed Marketer Podcast: our “Fastball Special.”   Every one of our guests has brought great value to the table, so picking just a few to represent an...
5 Social Media Trends for Higher Ed Marketers in 2024

5 Social Media Trends for Higher Ed Marketers in 2024

by Bart Caylor | Mar 25, 2024 | Strategies, social media, Marketing Trends, Blog, Featured

With the enrollment cliff just around the corner, higher ed marketing teams must stay on top of ever-evolving social media trends. Staying ahead of these trends is essential for engaging prospective students and strengthening your institution’s brand awareness....
Leveraging Students as Co-Creators for Your Social Media Content

Leveraging Students as Co-Creators for Your Social Media Content

by Bart Caylor | May 18, 2023 | social media, Featured, Strategies, Podcast

We’re all still students of social media content creation, but some schools are bringing their A-game when generating content that speaks to Gen Z.   One of the biggest challenges when it comes to engagement on social media platforms is staying up to speed with...
Twitch: Taking Your School’s Brand to the Gaming Masses

Twitch: Taking Your School’s Brand to the Gaming Masses

by Bart Caylor | Dec 19, 2022 | social media, Blog, Featured, Ideas, Branding

Like many American families, our household once had a rabid gamer. My son played several video games growing up, but he absolutely loved Call of Duty. He and his high school friends would take every opportunity to play together. Like many serious gamers, he wanted to...
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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road
Suite 129
Fishers, IN 46038

 

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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road, Suite 201
Fishers, IN 46038

317-985-7375
info@caylor-solutions.com

Work With Us