social media Archives | Page 3 of 6

Where Your Audience Is Hanging Out on Social Media

by Bart Caylor | Sep 24, 2018 | Blog, Featured, social media

If your marketing messages aren’t reaching people, they aren’t working. Here’s how to ensure your messages on social media are getting where the people are. In vast areas with little rainfall, like much of Africa, it’s amazing what happens when you put a little water...

How a Postcard From 1952 Can Help You Get Started in Content Marketing

by Bart Caylor | Jan 1, 2018 | Blog, content marketing, Featured, Higher Ed Marketing, Ideas, social media

Content Marketing Explained: The Canary Cottage Cafe 1952 A postcard from 1952 has helped me communicate the essence of content marketing to my clients. Will you dare to go against the current in your own marketing? When I was eight, my great uncle Ralph gave me his...

#Hashtags: Your Social Media Secret Weapon

by Bart Caylor | Aug 14, 2017 | Blog, Featured, Higher Ed Marketing, social media

Your Social Media Campaigns May Be Missing Out Our most recent social media blog included several comments on LinkedIn regarding hashtags. Retired educator Joan Gustafson started the comment discussion by asking: “Still not sure about using hashtags….I...

The No. 1 Killer of Social Media Success

by Bart Caylor | Aug 7, 2017 | Blog, Featured, social media

There’s something seductive about the immediacy of social media that can cause intelligent people to publish the strangest things to their social media profiles. But of all the social media blunders a college or university can commit, the most common killer of social...

10 Infuriatingly Common Social Media Marketing Blunders

by Bart Caylor | Jul 31, 2017 | Blog, Featured, social media

These online marketing blunders are easy to spot… when you’re not the one committing them. Today, we list 10 of the most common – and most egregious – social media marketing sins that higher education marketers make, and how you can avoid these costly errors. Blunder...

10 Social Media Marketing Best Practices for Colleges and Universities

by Bart Caylor | Jul 24, 2017 | Blog, Featured, social media

In today’s marketing world, it’s unlikely you’re just putting your toes into the water when it comes to social media. Chances are, your college or university has been using social media for a while. Question is: Are you using social media effectively? Here are 10 best...