by Bart Caylor | Feb 8, 2021 | Blog, Email Marketing, Featured
Email is still one of the marketer’s most effective tools. See how you can improve your email open rates right now! Email has been around for so long, it’s hard to remember when we didn’t use it. From the dawning days of dial-up to now, email has only grown in terms...
by Bart Caylor | Dec 28, 2020 | Blog, content marketing, Email Marketing, Enrollment, Featured, Ideas
The turn of a new year is always an exciting time. It’s a fresh start, a chance to try new things and improve. And for enrollment marketers, it’s a chance to create an exciting digital marketing plan for 2021 that will take your admissions to the next level. I’ve...
by Bart Caylor | Oct 26, 2020 | Email Marketing, Enrollment, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Campaigns, Marketing Strategies
Are you in the market to buy email lists? If you’re like most colleges and universities engaged in a traditional “search marketing” campaign (not to be confused with search engine marketing), it’s a cornerstone of your admissions marketing strategy. The thinking that...
by Bart Caylor | Sep 14, 2020 | Blog, content marketing, Email Marketing, Featured
Do you ever wish you could clone yourself or certain members of your enrollment marketing team? I’ll bet you do, especially when thinking through your content strategy. There’s no doubt that your investment in content is incredibly time-consuming, from development to...
by Bart Caylor | Jun 3, 2019 | Blog, Email Marketing, Featured
Frustrated that Gen Z prospective students aren’t opening your emails? Buck the trend with these tips to improve your email open rates! No matter what current email open rates might say, email marketing is far from dead. As you can see in my post above, 99% of all...
by Bart Caylor | May 13, 2019 | Email Marketing, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Campaigns
It seems a new marketing method comes on the scene nearly every day. Many of those are well worth our time and effort to explore and use. But let’s not forget a method that is tried and true: email marketing. Who still reads their email? The short answer is everyone....
