by Bart Caylor | Jan 23, 2023 | Marketing Budgets, Email Marketing, Advancement, Print Media, Featured, Blog
Alumni newsletters can be one of your school’s most effective marketing resources. A well-crafted, consistent newsletter helps you maintain an open line of communication with your former students long after they’ve graduated. Through compelling storytelling, you can...
by Bart Caylor | Sep 12, 2022 | content marketing, Marketing Strategies, Inbound Marketing, Email Marketing, Higher Ed Marketing, Featured, Blog
In higher ed marketing, as in any company’s marketing department, the mantra is often the same: “Do more with less.” We all know there’s a limit to what your team can do in-house, of course. But where is that limit? When do you seek help from digital marketing...
by Bart Caylor | May 2, 2022 | Higher Ed Marketing, Featured, Blog, Websites, social media, Email Marketing
Imagine you have to build a house in a few weeks when it really takes months. But you don’t have to imagine it, do you? Because the “house” is your higher ed digital marketing plan! You could just have at it with whatever antiquated tools you can find lying around. ...
by Bart Caylor | Dec 20, 2021 | Email Marketing, Featured, Blog
Need to get more prospective students to start an application, submit materials to complete the process, put down a deposit, and enroll? Time to build your automated drip campaign. To be more specific, it’s time to get a little more sophisticated with your email...
by Bart Caylor | Jun 21, 2021 | Email Marketing, content marketing, Strategies, Featured, Blog, Marketing Campaigns, Inbound Marketing
If you write and create marketing content, I don’t have to tell you about the power of connection to your audience. Personalized content is about taking that concept to the next level. You’ve probably heard the advice that you should “write to one person,” because if...
by Bart Caylor | Feb 22, 2021 | Email Marketing, Higher Ed Marketing, Featured, Blog
What is the value of list buying, a.k.a. “buying names” through Encoura, the College Board, Christian Connector and other services these days? It depends on what you do with them. Buying (technically “licensing”) contact information of standardized test-takers for...
