7 Professional Marketing Hacks for a Shoestring Budget
No way around it: it’s challenging to do content marketing right within the limits of ever-shrinking budgets. But thankfully, results aren’t tied directly to money spent! Here are 7 professional hacks to getting big dollar marketing results on a shoestring budget....
How to Use iBeacons to Improve Prospective Student and Donor Experiences
Like most innovations that come from the Cupertino wizards, the whole world of tech has been buzzing about iBeacons ever since Apple first mentioned them in their 2013 WWDC conference. iBeacons are basically small transmitters that use low energy Bluetooth technology...
The Website Content Checklist for Both Beginners and Pros
Does Your Website Content Have the Power To Convert? Last fall we did a cleanup day at my church. We spent a few hours taking down dead trees and generally cleaning up the property. We burned the trees in a large fire. It amazed me how much heat the fire generated and...
Higher Ed Web Strategy: Your 25 Point Pre-Flight Checklist
The year is ending. Students have graduated. Vacations are still a few weeks away. Now is the perfect time to review the state of your higher ed web strategy.Whether your focus is enrollment, marketing, or development, your school’s website is often the first...
Rethink the Mailed Viewbook
Today’s Zits comic portrays an all-to-familiar attitude toward the college recruitment viewbook by prospects and parents: This illustrates that even the popular culture recognizes that something is wrong in the marketing of higher education. The assumption that...
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