Twitch: Taking Your School’s Brand to the Gaming Masses

Twitch: Taking Your School’s Brand to the Gaming Masses

Like many American families, our household once had a rabid gamer. My son played several video games growing up, but he absolutely loved Call of Duty. He and his high school friends would take every opportunity to play together. Like many serious gamers, he wanted to...
Increasing Outcomes for Higher Ed Through Radical Collaboration

Increasing Outcomes for Higher Ed Through Radical Collaboration

One of the first things a good marketer does is to analyze their competition. In the world of higher education, that holds even more true than for our nonprofit counterparts.  So what’s the big deal? Isn’t competition supposed to be healthy? Yes. Until it’s not. ...
15 Gen Z Swag Ideas for Your Students

15 Gen Z Swag Ideas for Your Students

As a father of up-and-coming college students, I try to be mindful of desirable Gen Z swag. School-branded products have been a marketing staple for generations. But what might have been hot-ticket items for millennials, like lanyards or carabiner clips, are a bit...
HEM Podcast 2021: Great Higher Education Marketing Tips and Stories

HEM Podcast 2021: Great Higher Education Marketing Tips and Stories

Some of the most insightful and inspiring experts in higher education marketing graced us with their presence on the Higher Ed Marketing podcast in 2021. As my co-host Troy Singer of ThinkPatented and I look forward to the new year, we’re looking back on some of our...
Video Messages for Engagement with Gen Z Students & Families

Video Messages for Engagement with Gen Z Students & Families

The secret to successful marketing often comes down to how personalized you can make each marketing message to your audience. Video messaging can make that possible at an extremely individual level. I have been a customer of BombBomb for several years. It all started...