by Bart Caylor | Aug 21, 2017 | Blog, content marketing, Featured, Ideas
No way around it: it’s challenging to do content marketing right within the limits of ever-shrinking budgets. But thankfully, results aren’t tied directly to money spent! Here are 7 professional hacks to getting big dollar marketing results on a shoestring budget....
by Bart Caylor | Jul 13, 2016 | Blog, Featured, Future of Higher Ed, Higher Ed Marketing, Ideas
Like most innovations that come from the Cupertino wizards, the whole world of tech has been buzzing about iBeacons ever since Apple first mentioned them in their 2013 WWDC conference. iBeacons are basically small transmitters that use low energy Bluetooth technology...
by Bart Caylor | Jul 5, 2016 | Blog, content marketing, Featured, Higher Ed Marketing, Ideas, School Websites
Does Your Website Content Have the Power To Convert? Last fall we did a cleanup day at my church. We spent a few hours taking down dead trees and generally cleaning up the property. We burned the trees in a large fire. It amazed me how much heat the fire generated and...
by Bart Caylor | May 24, 2016 | Blog, Branding, Featured, Higher Ed Marketing, Ideas
The year is ending. Students have graduated. Vacations are still a few weeks away. Now is the perfect time to review the state of your higher ed web strategy.Whether your focus is enrollment, marketing, or development, your school’s website is often the first...
by Bart Caylor | May 5, 2016 | Blog, Featured, Higher Ed Marketing, Ideas
Today’s Zits comic portrays an all-to-familiar attitude toward the college recruitment viewbook by prospects and parents: This illustrates that even the popular culture recognizes that something is wrong in the marketing of higher education. The assumption that...
by Bart Caylor | Apr 25, 2016 | Blog, Featured, Higher Ed Marketing, Ideas
Education Marketing Can Start Earlier Historically, most colleges and universities begin their education marketing campaigns to high school students, usually focused on juniors and seniors. This has worked in the past, but like so much of higher education, things are...
