Ideas Archives | Page 2 of 9 | Caylor Solutions

Back to the Future Quotes to Inspire Your Inbound Marketing for Education

by Bart Caylor | Oct 1, 2018 | Blog, Featured, Future of Higher Ed, Higher Ed Marketing, Ideas, Strategies, Websites

Powering your Inbound Marketing for Education with the Flux Capacitor Tonight our family invested in another viewing of Back to the Future, the classic 80’s tale of the Delorean time machine and our hero, Marty McFly. Marty is transported to 1955 and has to see...

What is the End Goal of Your Higher Education Marketing Plan?

by Bart Caylor | Aug 6, 2018 | Blog, Featured, Higher Ed Marketing, Ideas

Image by Stepan Popov via Adobe Stock Have You Considered the Life-Cycle of Your Prospect? Over my career of working with various Fortune 500 companies, non-profits, and schools, I can attest to the unique challenges of education marketing. Very few other “businesses”...

The No. 1 Reason You Should Be Live Streaming Your Education Events

by Bart Caylor | Apr 2, 2018 | Blog, Featured, Higher Ed Marketing, Ideas

Previously, only the film industry did live “on-air” video events; but today, it’s an accessible marketing strategy any education brand can utilize. Here’s how to get started with live streaming your school’s events. According to Wikipedia, the very first live event...

How a Postcard From 1952 Can Help You Get Started in Content Marketing

by Bart Caylor | Jan 1, 2018 | Blog, content marketing, Featured, Higher Ed Marketing, Ideas, social media

Content Marketing Explained: The Canary Cottage Cafe 1952 A postcard from 1952 has helped me communicate the essence of content marketing to my clients. Will you dare to go against the current in your own marketing? When I was eight, my great uncle Ralph gave me his...

7 Professional Marketing Hacks for a Shoestring Budget

by Bart Caylor | Aug 21, 2017 | Blog, content marketing, Featured, Ideas

No way around it: it’s challenging to do content marketing right within the limits of ever-shrinking budgets. But thankfully, results aren’t tied directly to money spent! Here are 7 professional hacks to getting big dollar marketing results on a shoestring budget....

How to Use iBeacons to Improve Prospective Student and Donor Experiences

by Bart Caylor | Jul 13, 2016 | Blog, Featured, Future of Higher Ed, Higher Ed Marketing, Ideas

Like most innovations that come from the Cupertino wizards, the whole world of tech has been buzzing about iBeacons ever since Apple first mentioned them in their 2013 WWDC conference. iBeacons are basically small transmitters that use low energy Bluetooth technology...