The idea of professional development is not a new concept, but sometimes it’s hard to see the connection between spending time in training and concrete marketing results. But I have seen the growth in marketing results that comes directly from the professional...
As many colleges and universities face declining enrollment, rising tuition costs, and greater competition, more of them are considering drastic measures like a tuition reset. But enrollment management has become an increasingly complex challenge. Institutions must...
If there is anything I know for sure, leadership in higher education is more critical than ever. Colleges and universities are facing new challenges from every angle: shifting student demographics, digital learning transformations, evolving workforce needs, and a...
In higher ed leadership today, we face mounting challenges that don’t seem to be going away. Low enrollment numbers, tighter budgets, struggling student outcomes, and the constant concern of financial instability—all these issues weigh heavily on our institutions. ...
In a bold move, Purdue University has restructured its marketing department into an in-house agency, now known as Purdue Brand Studio. This strategic transformation aims to elevate the university’s storytelling capabilities and align creative efforts with...
Aligning marketing and enrollment teams in your institution might seem like an impossible task. Marketing and enrollment teams can often seem like they’re working on two different planets! Marketers focus on branding, content, and outreach, while admissions is all...
