Identifying Students with Highly-Involved Parents
Over the years, parental involvement in the college decision-making process has grown significantly. Here’s my take on a study showing how to identify them and then what to do in your marketing. The trend of parental involvement in a student’s college decision is...
Text Message Marketing for Higher Ed: Getting Closer to Your Audience with SMS
One of the biggest opportunities for higher education marketers today is text marketing. Here’s a text marketing starter guide to get you going. If there were one thing I wish more private colleges and universities were doing, it’s text message marketing. You’ve...
Defending Your Education Brand: 4 Critical Thoughts on Managing Change
Stuff happens—even to good institutions like yours. Do you know what you would do in your school marketing to defend your education brand during times of crisis? At Caylor Solutions, we work closely with private colleges, universities, and schools to promote their...
10 Ways to Improve Email Open Rates for your Gen Z Audience
Frustrated that Gen Z prospective students aren’t opening your emails? Buck the trend with these tips to improve your email open rates! No matter what current email open rates might say, email marketing is far from dead. As you can see in my post above, 99% of all...
How to Increase Student Retention with Education Marketing
Marketing shouldn’t stop when a prospect becomes a student. Here are ways to use education marketing to increase student retention and continue building your brand. In education marketing, the emphasis is almost entirely on the prospective student with the goal of...
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