Featured Archives | Page 2 of 38

8 Ways to Recycle Content for Enrollment Marketing

by Bart Caylor | Apr 20, 2020 | Blog, content marketing, Featured

If you’ve been generating enrollment marketing content for a while, you’ve probably run out of ideas once or twice – or a lot. The secret is to recycle content. Here’s how to do it. First off, what do I mean by “recycling?” Recycling content is taking what you...

Pro Tips on Working from Home

by Bart Caylor | Apr 13, 2020 | Blog, Featured, Higher Ed Marketing

School might be closed, but there’s still a ton of things to do in marketing. Here are my pro tips on working from home so you can stay productive even from home. I’ve been working from home for well over ten years, and most of the team I hire to work with...

Zoom: The Untapped Education Marketing Tool

by Bart Caylor | Apr 6, 2020 | Blog, Enrollment, Featured, Higher Ed Marketing

Online video meetings can be an incredible tool to improve your enrollment process. Learn how you can leverage the power of Zoom video meetings to bring more students to your school. DISCLAIMER: I do NOT get any money or other kind of benefit from writing this...

Long-Term Effects of Coronavirus for Higher Education

by Bart Caylor | Mar 30, 2020 | Blog, Featured, Future of Higher Ed, Higher Ed Marketing

No one was budgeting for a global pandemic. The long-term effects of coronavirus for higher education have already started. Here’s what education marketers have to do. The economy has suffered some big hits lately that are bound to affect your private...

5 Irreplaceable Ideas Education Marketers Should Do During Capital Campaigns

by Bart Caylor | Mar 23, 2020 | Advancement, Blog, Featured, Fundraising Advancement

What do education marketers and capital campaigns have in common? Find out what education marketers should be doing during these all-important campaigns. Few efforts get as much attention and institutional resources as capital campaigns. They require massive sustained...

Why Education Marketers Should Help Write Case Statements

by Bart Caylor | Mar 16, 2020 | Advancement, Blog, Featured, Fundraising Advancement, Higher Ed Marketing

Case statements are largely thought of as a fundraising tool, but marketing should be involved in writing them. Here’s why your marketing department should assist in this all-important task. Unfortunately, case statements are rarely spoken of outside the context of an...