Strategic Collaborations: Advancing Higher Ed with Corporate Partners
There are many reasons why higher education institutions should create relationships with corporate partners. As higher education marketers, we’re tasked with more than just boosting enrollment numbers—we’re shaping the future workforce. One of the most pressing...
How to Create Digital Watering Holes on Instagram, Snapchat, TikTok, and ZeeMee
Engaging Gen Z and Gen Alpha in today’s higher education landscape requires creating digital watering holes where students feel connected. Unfortunately, traditional marketing strategies do not fully capture the attention of these digitally native generations as...
Leadership at the Forefront: Secure Your Seat in Strategic Planning
One of the most overlooked elements of successful strategic planning in higher education is the critical role of higher ed marketing leaders. Far too often, marketing is viewed as an afterthought—brought in only to execute promotional tasks after key decisions have...
Shoestring Marketing Budgets: Maximizing Your Marketing Impact
Colleges and universities often face the challenge of making every dollar count in their marketing budgets. For higher ed marketers, working with limited marketing budgets can be one of the most frustrating aspects of the job. Most of us enrollment marketers are...
The Campus Hospitality Playbook: Impactful Community Partnerships in Higher Ed
To nail that all-important first impression every time, you’re going to need a campus hospitality strategy. A well-executed hospitality plan ensures that everyone on campus, from faculty and staff to students, delivers a consistently warm and welcoming experience. ...
