Alumni Magazines as a Key Part of Alumni Communications

Alumni Magazines as a Key Part of Alumni Communications

The shift towards digital platforms has led many universities to reconsider the role of traditional print alumni magazines.  Concerns over costs, changing audience preferences, and the effectiveness of digital media have raised questions about the viability of print...
Work Smarter with Generative AI

Work Smarter with Generative AI

Higher ed in general—and we marketers in particular—are due for a wholesale change in how we think and use the latest generative AI technology. Overall, people in higher ed are anxious about the potential upheaval AI will bring to the classroom.  They have legitimate...
Generative AI for Higher Education: Future-Proof Your School’s Marketing Tools

Generative AI for Higher Education: Future-Proof Your School’s Marketing Tools

The market for public-facing generative AI tools has exploded since ChatGPT’s launch in November of 2022. But is there a use for generative AI for higher education marketing? Lots of higher ed institutions are still trying to wrap their heads around AI’s potential,...
My Goal For “Chasing Mission Fit”

My Goal For “Chasing Mission Fit”

Here is the thing about writing a book. You have to disseminate what you know into valuable topics relevant to your goal of the book. Otherwise you are just writing information for information’s sake. And to realize the goal of my book, I had to get very clear...
3 Reasons Why AI and Authenticity Aren’t Mutually Exclusive

3 Reasons Why AI and Authenticity Aren’t Mutually Exclusive

I’ve seen and heard quite a few people in the higher ed community voice the sentiment that AI and authenticity can’t coexist. But we are not free-range chickens, and content generated with the help of AI tools is not “inorganic.” I wrote a LinkedIn post in late 2023...
Building a Global Community on Your Campus

Building a Global Community on Your Campus

As the higher ed community anticipates a dip in domestic student enrollment, many institutions are looking for ways to recruit students internationally. Mary Catherine Chase has spent virtually her entire career in the field of international recruitment for higher ed...