Featured Archives - Page 2 of 60

HEM Podcast 2021: Great Higher Education Marketing Tips and Stories

by Bart Caylor | Dec 27, 2021 | Blog, Branding, case-studies, Featured, Fundraising Advancement, Higher Ed Marketing, Ideas, Marketing Campaigns, social media

Some of the most insightful and inspiring experts in higher education marketing graced us with their presence on the Higher Ed Marketing podcast in 2021. As my co-host Troy Singer of ThinkPatented and I look forward to the new year, we’re looking back on some of our...

How to Build a Drip Campaign to Convert Enrollment Leads

by Bart Caylor | Dec 20, 2021 | Blog, Email Marketing, Featured

Need to get more prospective students to start an application, submit materials to complete the process, put down a deposit, and enroll? Time to build your automated drip campaign. To be more specific, it’s time to get a little more sophisticated with your email...

12/16/21 Roundup: This Week’s Best Higher Ed Marketing Content

by Bart Caylor | Dec 17, 2021 | Content Roundup

Welcome to your one-stop shop for the top higher education marketing content of the week. From the greater World Wide Web: 3 Tactics to Improve CTAs for increased relevance and conversions from Search Engine Land. Is your higher ed website using the best CTAs on its...

How Schools Are Succeeding with One-to-One Video and TikTok

by Bart Caylor | Dec 16, 2021 | content marketing, Featured, Future of Higher Ed, Generation Z, Podcast, Strategies

Engage with more prospective students by meeting them on the channels they prefer! Enrollify’s Zach Busekrus shows you how to use one-to-one video to reach Gen Z in this post. It’s not a difficult concept. Yet time and time again I see higher ed brands ignoring this...

AR and VR Technology Is the Next Wave in Enrollment Marketing

by Bart Caylor | Dec 13, 2021 | Blog, Featured, Future of Higher Ed, Higher Ed Marketing, Marketing Trends

You might be on the fence about the Metaverse, but AR and VR technology will be the next big thing in enrollment marketing. There’s no doubt it’s coming. Here’s why. It’s possible you watched Zuckerberg’s keynote speech introducing Meta (formerly Facebook) and...

Tribe, Community, Belonging, Trust: Leveraging Peer-to-Peer Connection

by Bart Caylor | Dec 9, 2021 | Featured, Higher Ed Marketing, Marketing Strategies, Podcast

Creating a sense of belonging is a powerful way for your school to cultivate new students. In this post, we explore how you can leverage this concept to boost your admissions results. One of the greatest needs we have as human beings is to belong to a tribe. “A tribe...