by Bart Caylor | Mar 16, 2020 | Fundraising Advancement, Blog, Featured, Higher Ed Marketing, Advancement
Case statements are largely thought of as a fundraising tool, but marketing should be involved in writing them. Here’s why your marketing department should assist in this all-important task. Unfortunately, case statements are rarely spoken of outside the context of an...
by Bart Caylor | Sep 16, 2019 | Fundraising Advancement, Blog, Featured, Higher Ed Marketing, Advancement
It’s here again! Your advancement department is entering the end-of-year fundraising season. Leverage your partnership for better school fundraising with these helpful tips. Education marketers and development officers have collaborated on school fundraising since the...
by Bart Caylor | Sep 3, 2018 | Featured, Advancement, Websites, Marketing Campaigns, Blog
Capital campaign microsites are critical to any well-designed capital campaign marketing strategy. Here are five pages you should consider for your microsite. Let’s start off by getting on the same page about what a microsite is exactly. A microsite is an...
by Bart Caylor | Aug 27, 2018 | Marketing Campaigns, Blog, Featured, Advancement
In last week’s post, we learned that your capital campaign has to have its own marketing plan. Here are 17 bright ideas to raise awareness to consider putting into your plan. 1. Record video interviews with board members. Interviewing board members is the first...
by Bart Caylor | Aug 20, 2018 | Marketing Campaigns, Fundraising Advancement, Blog, Featured, Advancement
There’s a lot of excitement when it comes to capital campaigns — and with it comes a ton of pressure for education marketers. Here’s a starter’s guide for anyone marketing a capital campaign for the first time. Capital campaigns are large,...
by Bart Caylor | May 23, 2018 | Websites, Enrollment, Blog, Higher Ed Marketing, Advancement
Caylor Solutions’ President Bart Caylor interviews Howard Scott, Founder & CEO, Three B3ars Creative Agency from the United Kingdom on the new General Data Protection Regulation in the European Union and how it will impact the way that schools in North...
