Printed Instagram: The Olivet Viewbook
Colleges, universities and private K12 schools typically use a viewbook as the main printed marketing piece. In this video, I highlight a viewbook I received from Olivet Nazarene University – it’s the perfect example of what should be done to attract...
Looking Ahead: Your Education Marketing Plan for 2019
Failing to plan is planning to fail. But where do you even begin with your education marketing plan? Tackle the blank sheet in front of you with this quick guide. For many businesses and households, it’s time to start looking ahead to a new year. But for those of us...
The Best Way to Start Your 2019 Marketing Plan
With the new year around the corner, many are starting to craft their 2019 marketing plan. Wondering where to begin? Start by looking back. Maybe you’ve got your new budget all set and approved. Perhaps you’re a go-getter who likes to get a head start on...
Should Higher Ed Marketers Use QR Codes?
QR codes are growing in popularity. But should higher ed marketers use QR codes in their marketing strategies? I definitely think so. Here’s why. Like barcodes, QR codes are symbols that convey information to computers visually. And like a barcode, QR codes require an...
Content Curation: 13 Valuable Facts You Need to Know
How do the best education marketers out there keep pumping out quality social media posts every single day? Here are 13 valuable facts you need to know about the art of content curation. The surest way to build brand awareness and stay top of mind is to continually...
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