Marketing Strategies Archives | Page 2 of 7

Remembering our Heroes: Veteran Enrollment Marketing

by Bart Caylor | May 25, 2020 | Blog, Featured, Higher Ed Marketing, Marketing Strategies

Veteran enrollment marketing is more than a good enrollment strategy – it’s a way to honor those who’ve made the ultimate sacrifice for our country. Is it time to rethink your veteran enrollment marketing strategy? As I write this post, it’s nearing Memorial Day. ...

Cameo: The New Influencer Marketing

by Bart Caylor | May 18, 2020 | Blog, content marketing, Featured, Higher Ed Marketing, Marketing Strategies

Influencer marketing has gotten an upgrade! Cameo is an innovative tool you should consider using in your education marketing strategy. The history goes way back. Marketers have long used celebrities and stars to market products. But influencer marketing is a...

How Colleges Can Use Geotargeting to Improve Website Performance

by Bart Caylor | Mar 9, 2020 | Blog, content marketing, Featured, Inbound Marketing, Marketing Strategies

Guest post by Michael Oguine and Kyle Pucko. Kyle is Co-Founder of GeoFli – a geotargeting software company launched in 2015 in beautiful Missoula, Montana. Each year, millions of prospective college students around the world scour the Internet in hopes of...

How to Grow Your Email List with YouTube

by Bart Caylor | Mar 2, 2020 | Blog, Featured, Marketing Strategies, social media

If you’re investing in video marketing content (which you should!), you need a strategy to convert viewers into email subscribers. As you’ll see, there are several things you can do to grow your email list with YouTube. Video marketing is a powerful way to woo...

Leveraging Google Discovery Ads for Higher Education

by Bart Caylor | Feb 24, 2020 | Blog, Featured, Higher Ed Marketing, Marketing Campaigns, Marketing Strategies

Are you already using Google Discovery Ads? If you are using traditional Google Ad campaigns, you should consider this unique campaign type. Here’s why. Late 2018, Google began showing its Google feed by default on mobile devices. The Google feed works very much like...

Enrollment Marketing Personas: Speaking Their Language

by Bart Caylor | Feb 17, 2020 | Blog, content marketing, Featured, Higher Ed Marketing, Marketing Strategies

What are the best marketing personas for enrollment marketing? Here’s a guide to creating your enrollment marketing personas. Enrollment marketing personas are profiles of imaginary persons who represent your audience. They are a composite character made up of all the...