Marketing Strategies Archives | Page 2 of 6

How to Grow Your Email List with YouTube

by Bart Caylor | Mar 2, 2020 | Blog, Featured, Marketing Strategies, social media

If you’re investing in video marketing content (which you should!), you need a strategy to convert viewers into email subscribers. As you’ll see, there are several things you can do to grow your email list with YouTube. Video marketing is a powerful way to woo...

Leveraging Google Discovery Ads for Higher Education

by Bart Caylor | Feb 24, 2020 | Blog, Featured, Higher Ed Marketing, Marketing Campaigns, Marketing Strategies

Are you already using Google Discovery Ads? If you are using traditional Google Ad campaigns, you should consider this unique campaign type. Here’s why. Late 2018, Google began showing its Google feed by default on mobile devices. The Google feed works very much like...

Enrollment Marketing Personas: Speaking Their Language

by Bart Caylor | Feb 17, 2020 | Blog, content marketing, Featured, Higher Ed Marketing, Marketing Strategies

What are the best marketing personas for enrollment marketing? Here’s a guide to creating your enrollment marketing personas. Enrollment marketing personas are profiles of imaginary persons who represent your audience. They are a composite character made up of all the...

Competing with College Alternatives

by Bart Caylor | Jan 27, 2020 | Blog, Featured, Higher Ed Marketing, Marketing Strategies

Learning is changing. Hundreds of college alternatives now lure your prospective students from the traditional education path. How can you compete? With this enrollment marketer’s secret weapon. The explosion of college alternatives is just one of the reasons schools...

5 Easy Ways to use Marketing AI for Enrollment Marketers

by Bart Caylor | Nov 11, 2019 | Blog, Featured, Marketing Strategies

Every day, marketing AI becomes more of a viable option for enrollment marketers. See how you could start using marketing AI to improve your enrollment… and how not to. When we talk about artificial intelligence, we normally think of a technology of the future. But...

Using IP Targeting for Education Marketing

by Bart Caylor | Nov 4, 2019 | Blog, Featured, Marketing Strategies

What if you could get your digital ads in front of prospective students even without an email address? Find out how with IP targeting! Traditionally, getting your messaging in front of the right audience has always been tricky. Old school marketing such as billboards...