Marketing Strategies Archives | Page 2 of 8

Marketing Personalization: How to Use this Magic Technique

by Bart Caylor | Nov 2, 2020 | Blog, content marketing, Featured, Marketing Strategies

The world of marketing is changing fast, but there is one trend here to stay: marketing personalization. Find out how to use this magic technique for your educational institution. This month we celebrate the real heroes of our country: veterans. These brave men and...

8 Facts to Consider Before You Buy Email Lists for Admissions Marketing

by Bart Caylor | Oct 26, 2020 | Email Marketing, Enrollment, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Campaigns, Marketing Strategies

Are you in the market to buy email lists? If you’re like most colleges and universities engaged in a traditional “search marketing” campaign (not to be confused with search engine marketing), it’s a cornerstone of your admissions marketing strategy. The thinking that...

How to Kick Off Your Influencer Marketing Strategy for Higher Education

by Bart Caylor | Sep 7, 2020 | Blog, Featured, Marketing Strategies

They say there’s nothing more powerful than word of mouth to drive sales, and enrollment is no different. Harnessing that power is what an influencer marketing strategy is all about. Without one, you’re missing out on a huge opportunity. The results of a 2018 survey...

Signs You Need an Enrollment Marketing Strategy Overhaul

by Bart Caylor | Aug 25, 2020 | Blog, Enrollment, Featured, Marketing Strategies

How do you know if your enrollment marketing strategy is working or if you need a strategy overhaul? Here are the signs you need to watch for. Your enrollment marketing strategy is where everything begins. Or, at least, it should be. The enrollment marketing...

Content Strategies for Nontraditional Students

by Bart Caylor | Aug 17, 2020 | Blog, Featured, Higher Ed Marketing, Marketing Strategies

Adult students have so much to offer for your classes, faculty, and campus life! Let’s dive into content strategies for nontraditional students that will draw them to your school. Enrollment marketers have always marketed to adult students returning to college, but...

Enrollment Marketing Copy: The Key to Motivating Prospective Students

by Bart Caylor | Jun 15, 2020 | Blog, content marketing, Featured, Higher Ed Marketing, Marketing Strategies, School Websites

In enrollment marketing, it’s not just what you say. It’s how you say it. Let’s explore how to make your enrollment marketing copy powerful and attractive to new students. Enrollment marketing copy is the center of every marketing message. Even if it’s just your...