Marketing Strategies Archives - Page 2 of 15

6 Reasons Why Direct Mail Is the “New” Secret Sauce in Enrollment Marketing

by Bart Caylor | Sep 20, 2021 | Blog, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Campaigns, Marketing Strategies, Marketing Trends, Print Media

Since direct mail has been around since the dark ages, I wouldn’t blame you if you weren’t super excited about it these days. Digital marketing tools tend to be front and center in strategic planning for good reason. They’re agile, trackable, and target prospects...

Breathing Life into Higher Education w/ Experiential Storytelling

by Bart Caylor | Sep 16, 2021 | Featured, Marketing Strategies, Podcast

The educational landscape is shifting drastically, making in-person storytelling by admissions professionals critical to keeping healthy enrollment numbers. Learn more in our conversation with Phil Cook. Going to a four-year college or university was not always such a...

5 Ground Rules for Successful TikTok Marketing

by Bart Caylor | Sep 6, 2021 | Blog, Featured, Marketing Strategies, Marketing Trends, social media

If you’re considering jumping 100% into TikTok marketing, you’ll need to understand some of the ground rules. Here are my top 5 ground rules for successful TikTok marketing in higher education. Social media is a vast and dynamic marketing field that, for some, is...

Proven Strategies to Help Generation Alpha Thrive

by Bart Caylor | Sep 2, 2021 | Featured, Generation Z, Higher Ed Marketing, Marketing Strategies, Podcast

Generational transitions have a massive impact on higher education marketing. In this post, we highlight early characteristics observed in generation alpha, the next generation of college students. The Pew Research Center groups “age cohorts” in segments of “people...

Need to Drive Up Enrollment? Connect College Marketing with What Students Really Want

by Bart Caylor | Aug 30, 2021 | Blog, Featured, Marketing Strategies

I can’t think of a better way to amp up your college marketing efforts than to focus your messaging on outcomes. Outcomes aren’t just part of the narrative about college. They’re the whole point. Focusing on outcomes means drawing a straight line from where your...

Finding Unique Identifiers: Marketing Small Colleges

by Bart Caylor | Aug 26, 2021 | Featured, Marketing Strategies, Podcast, Strategies

Marketing small colleges with little to no marketing resources can seem an impossible task. But there are ways to success! Discover more in my podcast conversation with Dan Sanchez. Over the years, I’ve had the privilege of working with hundreds of small schools. ...