Marketing Strategies Archives | Page 2 of 11

When Crisis Hits: Reputation Management in Higher Education

by Bart Caylor | May 13, 2021 | Featured, Marketing Strategies, Podcast

Crisis moments are inevitable for any educational institution. Education marketers need to strengthen their brands to withstand these inopportune situations. That’s why today, I’m featuring a conversation that Troy Singer and I had with Christy Jackson on the The...

5 Ways to Take Advantage of 5G Mobile Marketing

by Bart Caylor | May 10, 2021 | Blog, Featured, Higher Ed Marketing, Ideas, Marketing Strategies

What is 5G? And what does it mean for higher ed mobile marketing? Simply put, 5G is the next generation of mobile internet access. It means more bandwidth, more speed and a better experience on our mobile devices wherever we go. It also represents a lot of...

Using your Distinctiveness as a Selling Point

by Bart Caylor | Apr 29, 2021 | Featured, Marketing Strategies, Podcast

One of the core objectives of education marketing is setting yourself apart from the competition. Today, we talk to Ayana Hernandez of North Carolina Central University to see how they’re using their distinctiveness as a selling point. North Carolina Central...

Building Stronger Relationships with Data

by Bart Caylor | Apr 22, 2021 | Blog, Featured, Higher Ed Marketing, Marketing Strategies, Podcast

Relationships are the key to successful education marketing. No one knows this better than J.P. Spagnolo, VP of Enrollment and Marketing at Capital University. Join us in our conversation with him on using data to enhance the relationships that matter for your...

Leveraging Educational Videos for Higher Ed Marketing

by Bart Caylor | Apr 12, 2021 | Blog, content marketing, Featured, Marketing Strategies

Giving away your academic expertise might be one of the best ways to cultivate prospective students into current, paying students. Here’s how to leverage educational videos for higher ed marketing! The rise of educational videos allows basically anyone, anywhere to be...

How to Leverage a Marketing Mascot Program

by Bart Caylor | Apr 8, 2021 | Blog, Featured, Marketing Strategies, Podcast

Like all marketing, much of enrollment marketing is about setting yourself apart from the rest. What better way to do that than with a marketing mascot program? In this conversation with Kristi Lafree, Director of Enrollment Marketing at Butler University in...