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Featured Story
5 Ways AI in Higher Ed Marketing Teams Can Reduce Burnout
Worried AI might replace your team? Discover how AI in higher ed marketing can reduce burnout and support your staff—not replace them.
Mission-Fit Messaging: Doubling Down on Mission Is Growing Enrollment
I’ll be honest—mission-fit messaging can feel risky, especially for marketers trying to grow brand awareness. Faith-based institutions across the country are facing significant headwinds—from shifting demographics to tightening budgets to cultural pressures that push...
How to Market to Gen Z: Why Real Stories Outperform Perfect Branding
If you're trying to figure out how to market to Gen Z, here's the first thing to understand: they can spot a sales pitch from a mile away. This generation has grown up online. They've filtered thousands of ads, scrolled past millions of videos, and learned to tune out...
Mission-Driven Enrollment Is the Future of Christian Higher Ed
For Christian colleges and universities, developing effective mission-driven enrollment strategies is more than a trend—it's a necessity for thriving in today’s complex higher ed landscape. There’s a tension that many enrollment leaders know all too well: balancing...
Brand Awareness on a Budget: A Smarter Strategy for Small Colleges
Brand awareness is often touted as the holy grail of marketing—but for small colleges and universities, it can quickly become a distraction. When you're operating with a lean budget and enrollment targets that keep you up at night, every marketing dollar must count....
More from the blog
Using Storytelling in Higher Education Marketing to Drive Enrollment
Discover how Lee University uses storytelling in higher education marketing to drive enrollment, build community, and connect with students.
Guerrilla Marketing in Higher Education That Actually Works
See how the University of Michigan used guerrilla marketing in higher education to make a huge impact—without breaking the budget.
Showcasing Your School’s User-Generated Content
Nate Jorgensen shares how to leverage user-generated content to boost enrollment through empathy and authentic storytelling.