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Featured Story
College Viewbooks Still Matter: How to Make Print Work in a Digital World
Print still matters. Learn how to integrate college viewbooks with digital—and use AI to make the process efficient.
Transforming Higher Ed Marketing with AI Tools
Every technological revolution, such as generative AI tools, takes some time to be accepted by the greater population. From the beginning of any new technology, early adopters jump on board and begin to experiment with how this innovation should be best applied for...
GEO for Higher Ed Marketing: Why It’s Transforming Traditional SEO
GEO for higher ed marketing is quickly replacing traditional SEO as the go-to strategy for institutions that want to stay visible and relevant in today’s AI-driven search environment. As AI tools like ChatGPT, Gemini, and Perplexity replace traditional search engines...
How to Leverage Student-Produced, Authentic Content
Students and the content they create can be tremendous assets for content marketing. Authentic content may require some sacrifice of production quality, but it can be worth it in the end. We all want to represent our education brands in a professional manner. The...
How to Create a Social Media Strategy That Actually Drives Enrollment
If your social media strategy isn’t generating inquiries or applications, it’s time to rethink the plan. For many small colleges and universities, social media feels like a daily grind—posting, liking, and boosting content just to stay visible. But visibility alone...
More from the blog
Fighting Summer Melt with Behavioral Data: A New Approach for Enrollment Teams
Don’t wait until fall to discover who didn’t show up. Learn how tracking student behavior throughout the summer can prevent melt and keep your funnel on track.
AI-Powered Video for Higher Ed Marketing: A Smarter Way to Tell Your Story
Discover how AI-powered video helps higher ed marketers create faster, more affordable, multilingual content with mission-fit storytelling.
Flipping the Funnel: How Direct Admissions is Redefining Enrollment
Learn how direct admissions can simplify recruitment, boost yield, and help marketers connect with students earlier in the funnel.