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Featured Story
The AI Marketing Readiness Checklist for Small Colleges
Use this AI marketing readiness checklist to help your small college assess goals, data, training, and tools before adopting AI solutions.
Higher Ed Leadership Strategies: Systematize to Optimize
With the increasingly present challenge of the enrollment cliff and the competition among educational options getting tougher, mastering effective higher ed leadership strategies is more essential than ever. And this isn’t easy as leaders are often pulled in a...
Marketing Trends in Higher Education: What to Expect in 2026
After much thought, I want to lay out what I believe to be the marketing trends in higher education that are happening right now as we go into 2026. https://youtu.be/9HiT9tYzVgM It’s important for us to understand these trends in how students and their families think...
7 Signs You Need a Website Overhaul
In the digital age, your school’s website isn’t just a collection of pages—it’s a vital touchpoint that can make or break your enrollment efforts. When was the last time you updated your website? If it's been a while, it might be time for a website overhaul. Think of...
Faith-based College Marketing: Lessons for Christian Colleges
Faith-based college marketing isn’t just about faith. It’s also about having a focused strategy on cultivating relationships with mission-fit students for your school. In today’s higher ed environment, Christian colleges and universities face a unique dual challenge:...
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Creative Recruitment Ideas for Colleges: How Emmaus University Makes Big Moves on a Small Budget
Discover creative recruitment ideas for colleges from Emmaus University’s small-budget, high-impact enrollment strategies.
AI and Authenticity: How Colleges Can Use Technology Without Losing Their Voice
Learn how AI and authenticity can coexist in higher ed marketing—without compromising your mission or message.
Trust, Vision, Change: Mastering Higher Ed Change Management
Explore higher ed change management strategies from Dr. John Chopka that drive trust, collaboration, and vision through institutional transitions.