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Featured Story
Authentic Higher Education Branding Is the New Competitive Advantage
Discover how authentic higher education branding, alumni stories, and clear differentiation can build trust and strengthen enrollment marketing.
Why Your Mission-Fit College Website Should Filter Out Students Too
A mission-fit college website should do more than attract prospective students. It should help the right students recognize they belong and help wrong-fit students self-select out before they enter your funnel. That may sound uncomfortable at first. I understand why....
Higher Ed Storytelling: How Presidential Video, AI, and Authentic Communication Bring Mission to Life
Higher ed storytelling has never been more important—or more challenging. Every college and university has a story to tell. But in a crowded marketplace, students and families are hearing a lot of similar messages. Great academics. Caring faculty. Beautiful campus....
Peer-Generated Content for Higher Ed: Why Students Trust Peers More Than Your Marketing
Peer-Generated content for higher ed is reshaping how students evaluate fit, trust institutional claims, and ultimately decide where they belong. The Enrollment Engagement Report, which Caylor Solutions was proud to help sponsor and support, points to a major shift in...
Guerrilla Marketing in Higher Education That Actually Works
If you're exploring guerrilla marketing in higher education, here’s the good news—you don’t need a massive budget to make a meaningful impact. With the right idea and a willingness to engage students where they already are, even sidewalk chalk can move the needle. As...
More from the blog
AEO for Online Short-Term Programs: Why Higher Ed Can’t Ignore AI Search
Learn why AEO for online short-term programs is becoming essential for higher ed marketers as AI search reshapes student discovery.
How Small Colleges Can Stand Out: Why Your Mission Is More Important than Ever
Learn how small colleges can stand out by using mission-fit marketing to attract the right students and increase enrollment effectively.
How to Battle Higher Ed Affordability Myths Before the Inquiry Stage
Higher ed affordability myths cause 55% of students to rule out colleges early. Learn how to fix cost perception before the inquiry stage.