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Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
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Featured Story
Staying the Course: How Mission-Driven Leadership Anchors Christian Colleges
Learn how mission-driven leadership can help Christian colleges navigate crises, resist mission drift, and stay true to their core values in changing times.
Turn Your College Website into a Lead Generation Tool
If you're serious about boosting enrollment, it’s time to turn your college website into a lead generation tool. It shouldn’t just look good. It should work hard. If your school’s site is still functioning like a digital brochure—a place to park announcements,...
Scaling AI Fluency for Marketing Teams: How ASU Leads with Innovation and Intent
AI fluency for marketing teams is no longer a nice-to-have — it’s a must. In the rapidly evolving world of higher education, artificial intelligence has become more than just a buzzword. It’s a transformative tool that, when used well, can elevate everything from...
Cost-Effective College Marketing Strategies for Enrollment Growth
Cost-effective college marketing strategies are no longer just a wish list item for under-resourced teams—they’re a necessity. In today’s higher ed landscape, tight budgets, rising enrollment goals, and a competitive market put enormous pressure on marketing...
Crisis Communication in Higher Ed: Pepperdine’s Wildfire Response
When it comes to crisis communication in higher ed, having a plan isn't enough. It’s how you execute that plan—with clarity, empathy, and authenticity—that determines whether your community walks away traumatized or reassured. That truth became all too real for...
More from the blog
Marketing Dual Enrollment Programs: Your Secret Weapon for Enrollment Growth
Discover why marketing dual enrollment programs boosts enrollment, attracts mission-fit students, and delivers outstanding academic results.
The AI-Empathy Paradox: Artificial Intelligence in Student Engagement
Can artificial intelligence in student engagement enhance human connections? See how AI-driven tools help marketers personalize higher ed outreach.
How to Market a College with a Small Budget
Learn how to market a college with a small budget using creative, low-cost strategies. See how it’s possible to maximize your resources, engage students, and boost enrollment affordably!