Blog
Your [Trusted] Education Marketing Source
Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
Free Resource:
Chapter 1 of Bart’s new book:
“Chasing Mission Fit”
Download Now
Featured Story
Real Eyeballs in an Automated World: Diversifying Your Higher Education Advertising Strategy
Build a stronger higher education advertising strategy by combining digital campaigns with in-school media that reaches real students before the funnel.
Mission-Fit Enrollment Funnel: Rethinking Lead Quality in Higher Education
A mission-fit enrollment funnel begins with a difficult truth: more inquiries do not always lead to more enrolled students. When enrollment goals are missed and budgets are tight, increasing lead volume can feel like the most direct answer to the problem. A growing...
Higher Ed Differentiation: Why Christian Colleges Need to Stop Sounding the Same
Higher ed differentiation is getting harder. Not because colleges and universities don’t have great things to offer. Most of them do. They have committed faculty. Strong programs. Beautiful campuses. Caring communities. Meaningful student experiences. Championship...
Higher Ed YouTube Marketing: How Colleges Build Trust Before the Campus Visit
Higher ed YouTube marketing can help colleges build trust with prospective students long before they ever step on campus. For many enrollment and marketing teams, YouTube has become a storage closet. It holds old livestreams, a few polished brand videos, maybe a...
10 Alumni Engagement Ideas to Support Your Enrollment Goals
Institutions with high alumni engagement often have the strongest enrollment pipelines. Why? Because alumni aren't just nostalgic supporters or fundraising prospects—they're living proof of your institution's value. They carry your brand into boardrooms, churches,...
More from the blog
Why Your Mission-Fit College Website Should Filter Out Students Too
A mission fit college website attracts right-fit students, filters poor-fit leads, and supports stronger enrollment and retention.
Higher Ed Storytelling: How Presidential Video, AI, and Authentic Communication Bring Mission to Life
Higher ed storytelling is most effective when leaders use authentic communication, video, AI, and mission clarity to connect with students and campus communities.
Peer-Generated Content for Higher Ed: Why Students Trust Peers More Than Your Marketing
Peer-Generated Content for Higher Ed helps universities build trust through authentic student stories, TikTok, and campus life content.