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Featured Story
Mission, Rest, and Renewal: A Christmas Message for Higher Ed Marketers
A Christmas message for higher ed marketers: Find permission to rest, renew your spirit, and realign with your mission this holiday season.
Decoding GEO: What It Is and Why It Should Be In Your Marketing Strategy
Have you heard of Generative Engine Optimization (GEO)? It’s an evolution of SEO that simply can’t be ignored as you prepare your higher ed websites for generation Alpha. The key to SEO–or Search Engine Optimization–is understanding the mechanics of search engines...
Private College Branding Strategy: Standing Out in a Crowded Market
One of the most effective skills for enrollment marketing success is developing a robust private college branding strategy. I talk with presidents and marketing VPs at private institutions every week, and I hear the same frustration again and again: "We are the...
One Brand, Many Audiences: Higher Ed Brand Stewardship Across Diverse Divisions
Higher ed brand stewardship becomes significantly more complex when an institution must unify its mission and identity across multiple divisions, audiences, and communication channels. For example, what happens when your brand spans higher education, radio,...
The AI Marketing Readiness Checklist for Small Colleges
An AI marketing readiness checklist helps small colleges evaluate their goals, data systems, team capabilities, and tool strategies before integrating AI into their marketing workflows. By now, we’ve all heard that “AI is the future!” To me, there’s no doubt that this...
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Event Branding in Higher Education
Want to optimize your campus events? Learn how Biola University turns every touchpoint into a living brand story through strategic event branding in higher education.
AI Productivity in Higher Ed Marketing: 10 Ways AI Can Save You Time
Increase your AI productivity in higher ed marketing with these 10 time-saving AI strategies, and cut burnout with these smart tools.
The Ethical Use of AI in Enrollment: How Higher Ed Can Balance Technology and Trust
Discover how to apply the ethical use of AI in enrollment to build authentic, human-centered connections in higher education.