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Featured Story
Creative Recruitment Ideas for Colleges: How Emmaus University Makes Big Moves on a Small Budget
Discover creative recruitment ideas for colleges from Emmaus University’s small-budget, high-impact enrollment strategies.
AI and Authenticity: How Colleges Can Use Technology Without Losing Their Voice
AI and authenticity are top of mind for higher ed marketers today. And it’s no wonder. In an age where artificial intelligence can generate entire campaigns in seconds, the pressure to “keep up” can feel overwhelming, especially for small college marketing teams...
Trust, Vision, Change: Mastering Higher Ed Change Management
Budget cuts, enrollment declines, and rising expectations have made higher ed change management a non-negotiable skill for today’s enrollment and marketing leaders. From shifting demographics to evolving technology and institutional culture, managing change has become...
The Hidden ROI of AI in Higher Ed Marketing Campaigns
The ROI of AI in higher ed marketing is one of the most misunderstood—and most overlooked—conversations happening on campuses today. It’s easy to get swept up in the novelty of AI tools or overwhelmed by the hype around automation and efficiency. But when you’re...
Digital Natives and AI: What Higher Ed Can Learn from Gen Z
It’s hard to imagine a more relevant conversation for higher education than the evolving relationship between digital natives and AI. This makes a lot of sense because Gen Z students are growing up immersed in a world shaped by algorithms, automation, and machine...
More from the blog
How to Create a Generative AI Playbook for Small College Marketing Teams
Build smarter campaigns with this generative AI playbook for small college marketing—tools, workflows, and staff training that actually work.
How Ivy Tech Built a Multi-Campus Brand Strategy That Works
Learn how Ivy Tech uses a multi-campus brand strategy to align 19 campuses with trust, research, and innovation.
Mission-Fit Enrollment Strategy: A Step-by-Step Guide
Learn how to implement a mission-fit enrollment strategy with clear steps to attract, engage, and enroll the right students.