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Featured Story
The Hidden ROI of AI in Higher Ed Marketing Campaigns
Explore the real ROI of AI in higher ed marketing—from faster content to better targeting and smarter budget use.
Digital Natives and AI: What Higher Ed Can Learn from Gen Z
It’s hard to imagine a more relevant conversation for higher education than the evolving relationship between digital natives and AI. This makes a lot of sense because Gen Z students are growing up immersed in a world shaped by algorithms, automation, and machine...
Faith-Based Enrollment Marketing: Strategies That Reflect Your Mission
Faith-based enrollment marketing isn’t just about growing numbers. It’s about faithfully living out your mission in a way that attracts the right students. For Christian colleges and universities, the challenge of declining enrollment comes with unique pressures....
Enrollment as a Turnaround Strategy: Leading a Proactive Recovery in Higher Ed
When Bethany College faced a $5 million financial gap, Interim President Dr. Jamie Caridi led with a bold turnaround strategy, placing enrollment at the heart of institutional recovery. The easy path would have been reactionary cost-cutting or hoping for a miracle...
Small College, Big Impact: Leveraging AI for Personalized Recruitment
Personalized recruitment is more than a buzzword. It’s the expectation of today’s prospective students. They want to feel seen, understood, and valued from the very first interaction with your institution. For small colleges, that’s a powerful opportunity… But also an...
More from the blog
The Strategic Higher Ed Website: Your Enrollment Engine
Learn how USC Upstate used their strategic higher ed website to boost enrollment and drive stronger brand engagement.
Future-Ready Marketing Skills Your Higher Ed Team Needs to Cultivate Now
Build your marketing team with these future-ready marketing skills they need to stay effective amid AI, enrollment decline, and student diversity.
Audience-Centric Marketing: Marketing in Service of Your Audience
Audience-centric marketing is a paradigm shift that can transform mediocre content into high performance marketing. Learn more!