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Featured Story
Turn Your College Website into a Lead Generation Tool
Learn how to turn your college website into a lead generation tool that attracts, qualifies, and converts mission-fit students.
Scaling AI Fluency for Marketing Teams: How ASU Leads with Innovation and Intent
AI fluency for marketing teams is no longer a nice-to-have — it’s a must. In the rapidly evolving world of higher education, artificial intelligence has become more than just a buzzword. It’s a transformative tool that, when used well, can elevate everything from...
Cost-Effective College Marketing Strategies for Enrollment Growth
Cost-effective college marketing strategies are no longer just a wish list item for under-resourced teams—they’re a necessity. In today’s higher ed landscape, tight budgets, rising enrollment goals, and a competitive market put enormous pressure on marketing...
Crisis Communication in Higher Ed: Pepperdine’s Wildfire Response
When it comes to crisis communication in higher ed, having a plan isn't enough. It’s how you execute that plan—with clarity, empathy, and authenticity—that determines whether your community walks away traumatized or reassured. That truth became all too real for...
How Small Colleges Can Stand Out: Why Your Mission Is More Important than Ever
With the education world changing so fast, many higher ed marketers are struggling to figure out how small colleges can stand out among all the other incredible options out there. But there’s another shift happening that can’t be ignored. Students today are...
More from the blog
How a University Revenue Strategy Balances Enrollment and Financial Sustainability
Discover how universities can achieve sustainable enrollment growth with a strong university revenue strategy while balancing budgets and maximizing ROI.
7 Essential Education Marketing Strategies for 2025: A Complete Guide
Discover 7 essential education marketing strategies for 2025 to attract and engage students using AI, automation, and data-driven marketing.
The First 90 Days as a CMO: Five Key Lessons for Building Trust and Driving Success
First 90 days as a CMO? Bryce Hoffman shares how he built trust and led with confidence at WPI. Learn key insights for a strong start in higher ed marketing!