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Featured Story
The Higher Ed Turnaround Strategy Behind Friends University’s Comeback
Discover how Friends University used AI, personas, and values-driven leadership in a higher ed turnaround strategy that reignited mission and enrollment.
How to Create a Generative AI Playbook for Small College Marketing Teams
Building a generative AI playbook may not feel urgent. But it is increasingly important. For small college marketing teams working with limited time, budget, and staff, generative AI often feels like both a promise and a puzzle. You may have heard about its ability to...
How Ivy Tech Built a Multi-Campus Brand Strategy That Works
Developing a strong, unified voice through a multi-campus brand strategy is no small task, especially for institutions with large, decentralized systems. On paper, having multiple campuses offers reach, local engagement, and flexibility. But for higher ed marketers,...
Mission-Fit Enrollment Strategy: A Step-by-Step Guide
A mission-fit enrollment strategy isn’t just another higher ed marketing trend—it’s a necessary shift in how we approach student recruitment in a world saturated with choice and noise. But implementing that strategy? That’s where the real challenge begins. You know...
The Strategic Higher Ed Website: Your Enrollment Engine
The strategic higher ed website is a foundational tool in the student recruitment journey. They do more than deliver information; they shape first impressions, communicate value, and serve as 24/7 brand representatives for your institution. It’s not a box to tick off...
More from the blog
Transforming Higher Ed Marketing with AI Tools
Explore the transformative power of AI tools in higher ed marketing! Learn how AI can enhance creativity, and personalize student engagement.
GEO for Higher Ed Marketing: Why It’s Transforming Traditional SEO
Learn how GEO for higher ed marketing helps your college stay visible and trusted in today’s AI-driven search landscape.
How to Leverage Student-Produced, Authentic Content
Students and the content they create can be tremendous assets for content marketing. Authentic content may require some sacrifice of production quality, but it can be worth it in the end.