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Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
Free Resource:
Chapter 1 of Bart’s new book:
“Chasing Mission Fit”
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Featured Story
Boosting Enrollment through Cross-Departmental Collaboration
Boost enrollment with cross-departmental collaboration—align marketing, admissions, & IT to create a seamless student recruitment strategy.
How a University Revenue Strategy Balances Enrollment and Financial Sustainability
A strong university revenue strategy is essential for institutions navigating shifting enrollment trends, financial pressures, and increased competition. Universities must find ways to grow while maintaining financial health, ensuring that their investments in...
7 Essential Education Marketing Strategies for 2025: A Complete Guide
With the rapid advancements in digital marketing and AI-driven tools, implementing effective education marketing strategies for 2025 is essential for higher education institutions to attract and engage prospective students. While there are countless marketing tactics...
The First 90 Days as a CMO: Five Key Lessons for Building Trust and Driving Success
The first 90 days as a CMO are always a challenge. The expectations are high, the learning curve is steep, and the pressure to make an immediate impact can feel overwhelming. But success in the first 90 days as a CMO doesn’t come from making big, sweeping changes....
How Higher Ed Marketers Can Use AI to Improve Critical Thinking and Strategy
Learning how higher ed marketers can use AI to improve critical thinking is essential for staying competitive in today’s digital marketing spaces. Some higher education marketers worry that AI might diminish human creativity and strategic decision-making. They fear...
More from the blog
Ownable Brand Ideas: Higher Ed Marketing Done Differently
Finding brand ideas that resonate with multiple audiences and cut through the noise is not an impossible task! Here are the insights you need.
Audience-Centric Marketing: Marketing in Service of Your Audience
Audience-centric marketing is a paradigm shift that can transform mediocre content into high performance marketing. Learn more!
The Enrollment Cliff Is Real
Explore strategies for tackling the enrollment cliff and finding mission-fit students with insights from Bart’s book, Chasing Mission Fit.