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Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
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Featured Story
A Higher Education Fundraising Strategy for Building a Culture of Generosity That Lasts
Discover how a proven higher education fundraising strategy can turn annual fund donors into legacy givers. Lessons from 35 years of advancement leadership.
Websites that Work Harder: Website Optimization for Higher Ed
Website optimization for higher ed is the foundation of a successful digital enrollment strategy. For many small college marketing teams, the school website can feel like a burden rather than a strategic asset. You are likely managing "content sprawl"—pages filled...
Why Higher Ed Leaders Must “Know What They Don’t Know” About Marketing
“Knowing what you don't know” is perhaps the most important realization higher ed leaders can have today. Turns out, what you don’t know can actually hurt you. In my work with college and university leaders across the country, I often hear a common concern whispered...
The Higher Ed Marketing Literacy Gap: Why Leaders Must “Trust, But Verify” Strategy
Higher ed marketing literacy is often the missing ingredient in successful institutional leadership. As a president, cabinet member, or board member, you are likely feeling the weight of the "enrollment cliff" and the constant pressure to innovate with fewer...
Faithfully Different: Why Mission-Driven Enrollment Strategies Are Winning
In today's turbulent admissions landscape, mission-driven enrollment strategies are emerging as a powerful tool for Christian colleges seeking to stand out and succeed. Many institutions are grasping for anything that feels steady—new technologies, revised policies,...
More from the blog
10 Practical Moves for an AI Strategy in Higher Education
Explore 10 practical moves for an AI strategy for higher education, with insights from the State of AI report and clear next steps for leaders.
7 Must-Have Elements for an Effective Higher Ed Homepage
Your institution’s higher education homepage should stand as a testament to your values AND resonate with mission-fit students. These seven elements will make your homepage unstoppable!
The Future of Higher Ed Video Marketing: Strategies for a Mission-Fit Future
Discover the future of higher ed video marketing. Learn how to balance AI video tools with the radical authenticity today’s students crave.