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Featured Story
Stop Chasing More Applications: Focus on Enrollment Yield Improvement
Enrollment yield improvement starts with reducing friction, accelerating financial clarity, and converting more high-probability students already in your funnel.
Higher Ed Website Redesign Strategy Built on People, Not Platforms
As part of our Summer Rewind series on The Higher Ed Marketer podcast, we’re revisiting this conversation with Paul Garner about what it really takes to lead a successful higher ed website redesign. Executing your higher ed website redesign strategy looks...
AI Personalization in Higher Education Marketing: A Mission-Fit Guide
AI personalization in higher education marketing is quickly becoming one of the most talked-about strategies in enrollment marketing. Yet for many colleges and universities, it also raises an important question: Can we use AI personalization in our marketing without...
Enrollment Innovation Before the Funnel: Reaching Students Where They Already Are
Enrollment innovation starts before a prospective student ever fills out a form, opens an email, attends a campus visit, or appears in your CRM. We analyze inquiry volume. We study application conversion. We look at admit rates, yield, melt, and every step in between....
How to Evaluate Fall Enrollment Results Through a Mission-Fit Lens
Knowing how to evaluate fall enrollment results requires more than comparing your final headcount with the goal in your enrollment plan. Once the fall class arrives, presidents, boards, and cabinet members naturally want to know whether the institution hit its number....
More from the blog
Build a Higher Education Press Release Strategy Like a Higher Ed Newsroom
Rethink your higher education press release strategy with newsroom-style storytelling that earns media attention, strengthens reputation, and supports enrollment.
Alumni Advocacy for Recruitment: Why the First Ask Should Not Be a Donation
Build alumni advocacy for recruitment through mentoring, speaking, events, and relationships before financial asks.
Real Eyeballs in an Automated World: Diversifying Your Higher Education Advertising Strategy
Build a stronger higher education advertising strategy by combining digital campaigns with in-school media that reaches real students before the funnel.