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Featured Story
Higher Ed Website Redesign Strategy Built on People, Not Platforms
A higher ed website redesign strategy isn’t about technology, it’s about people. Learn how trust-first leadership and change management drive successful campus website redesigns.
AI Personalization in Higher Education Marketing: A Mission-Fit Guide
AI personalization in higher education marketing is quickly becoming one of the most talked-about strategies in enrollment marketing. Yet for many colleges and universities, it also raises an important question: Can we use AI personalization in our marketing without...
Enrollment Innovation Before the Funnel: Reaching Students Where They Already Are
Enrollment innovation starts before a prospective student ever fills out a form, opens an email, attends a campus visit, or appears in your CRM. We analyze inquiry volume. We study application conversion. We look at admit rates, yield, melt, and every step in between....
How to Evaluate Fall Enrollment Results Through a Mission-Fit Lens
Knowing how to evaluate fall enrollment results requires more than comparing your final headcount with the goal in your enrollment plan. Once the fall class arrives, presidents, boards, and cabinet members naturally want to know whether the institution hit its number....
Trust in Higher Education Marketing: The New Enrollment Strategy
Trust in higher education marketing has always been essential to an effective enrollment marketing strategy, but today it must begin long before a prospective student is ready to apply. It has to begin much earlier. Prospective students are encountering colleges...
More from the blog
Why Higher Ed LinkedIn Marketing Matters for Graduate Enrollment
Learn how higher ed LinkedIn marketing helps colleges build trust, strengthen reputation, and support graduate enrollment growth.
How to Market a Faith-Based College: Mission-Fit Marketing That Actually Works
Learn how to market a faith-based college effectively by focusing on mission, storytelling, and attracting mission-fit students.
What Stealth Applicants Reveal About Enrollment Marketing
Stealth applicants are reshaping enrollment marketing. Learn why new students expect personalized outreach before inquiry.