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Featured Story
How to Evaluate Fall Enrollment Results Through a Mission-Fit Lens
Learn how to evaluate fall enrollment results using metrics that reveal conversion, student fit, financial health, and next steps.
Trust in Higher Education Marketing: The New Enrollment Strategy
Trust in higher education marketing has always been essential to an effective enrollment marketing strategy, but today it must begin long before a prospective student is ready to apply. It has to begin much earlier. Prospective students are encountering colleges...
Beyond Email: How Peer-to-Peer Student Recruitment Builds Enrollment Confidence
Peer-to-peer student recruitment gives prospective students something even the most personalized enrollment email cannot provide: an honest account of what it feels like to belong at your institution. That distinction matters for enrollment teams under constant...
Build a Higher Education Press Release Strategy Like a Higher Ed Newsroom
A successful higher education press release strategy should operate like a higher ed newsroom, producing timely, human-centered stories that journalists can use and audiences will care about. Higher education communications teams have no shortage of stories. Every...
Alumni Advocacy for Recruitment: Why the First Ask Should Not Be a Donation
Alumni advocacy for recruitment may be one of the most valuable enrollment resources Christian colleges already have, yet many institutions begin the relationship with the wrong request. They ask alumni to give. I understand why. Advancement teams face ambitious...
More from the blog
Guerrilla Marketing in Higher Education That Actually Works
See how the University of Michigan used guerrilla marketing in higher education to make a huge impact—without breaking the budget.
Why Higher Ed LinkedIn Marketing Matters for Graduate Enrollment
Learn how higher ed LinkedIn marketing helps colleges build trust, strengthen reputation, and support graduate enrollment growth.
How to Market a Faith-Based College: Mission-Fit Marketing That Actually Works
Learn how to market a faith-based college effectively by focusing on mission, storytelling, and attracting mission-fit students.