by Bart Caylor | Jan 19, 2026 | Featured, Future of Higher Ed, Strategies, Tools, Leveraging AI
As higher education leaders navigate rapid change, the real challenge isn’t whether to use AI, but how to build a thoughtful AI strategy for higher education that serves mission, people, and students well. The 2025 State of AI report from McKinsey outlines where...
by Bart Caylor | Jan 12, 2026 | Generation Z, content marketing, Marketing Trends, Featured, Future of Higher Ed, Strategies, Tools
Higher ed video marketing is undergoing significant shifts as we move into the future of enrollment marketing. For small college marketing teams, this change can feel like yet another overwhelming demand on your already stretched time and budget. You know that video...
by Bart Caylor | Jan 8, 2026 | Future of Higher Ed, Strategies, Featured
What is the difference between those higher ed brands that will succeed and those that fail in the future? In a word: innovation. I can’t tell you everything that will happen in the future. In some regards, it’s very uncertain. But there is one thing that I know for...
by Bart Caylor | Dec 25, 2025 | Podcast, Tools, Leveraging AI, Strategies, Marketing Strategies, Featured
When exploring how universities use generative AI in their marketing efforts, Point Loma Nazarene University (PLNU) offers a standout example of thoughtful adoption and real-world integration. Rather than chasing trends or launching flashy tools, PLNU’s approach is...
by Bart Caylor | Dec 15, 2025 | Branding, Marketing Strategies, content marketing, Marketing Trends, Featured, Ideas, Strategies
One of the most effective skills for enrollment marketing success is developing a robust private college branding strategy. I talk with presidents and marketing VPs at private institutions every week, and I hear the same frustration again and again: “We are the...
by Bart Caylor | Dec 11, 2025 | Branding, Featured, Strategies, Podcast, Teams
Higher ed brand stewardship becomes significantly more complex when an institution must unify its mission and identity across multiple divisions, audiences, and communication channels. For example, what happens when your brand spans higher education, radio,...
