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Featured Story
7 Signs You Need a Website Overhaul
Your website should support your goals, not stand in the way. Here are 7 signs you need to revamp your enrollment website!
Faith-based College Marketing: Lessons for Christian Colleges
Faith-based college marketing isn’t just about faith. It’s also about having a focused strategy on cultivating relationships with mission-fit students for your school. In today’s higher ed environment, Christian colleges and universities face a unique dual challenge:...
Event Branding in Higher Education
Event branding in higher education goes beyond coordinating logistics and transforms ordinary campus moments into meaningful brand experiences. If a brand is what people say about you when you’re not in the room, then events are where your brand speaks the loudest...
AI Productivity in Higher Ed Marketing: 10 Ways AI Can Save You Time
AI productivity in higher ed marketing is becoming a present-day lifeline for small teams under pressure. When you’re working with limited staff, tight budgets, and a growing list of content demands, even the most dedicated marketing pros can feel overwhelmed. Today’s...
The Ethical Use of AI in Enrollment: How Higher Ed Can Balance Technology and Trust
The ethical use of AI in enrollment is quickly becoming one of the most important conversations in higher education marketing. Artificial intelligence is transforming how colleges attract, engage, and serve students faster than most of us ever imagined. Every week,...
More from the blog
Mission-Fit Enrollment Strategy: A Step-by-Step Guide
Learn how to implement a mission-fit enrollment strategy with clear steps to attract, engage, and enroll the right students.
The Strategic Higher Ed Website: Your Enrollment Engine
Learn how USC Upstate used their strategic higher ed website to boost enrollment and drive stronger brand engagement.
Future-Ready Marketing Skills Your Higher Ed Team Needs to Cultivate Now
Build your marketing team with these future-ready marketing skills they need to stay effective amid AI, enrollment decline, and student diversity.