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Featured Story
Brand Awareness on a Budget: A Smarter Strategy for Small Colleges
Small colleges can’t afford to waste budget. Learn how to build brand awareness organically—by prioritizing lead generation and smart content.
Christian Higher Education Innovation: Faith, Formation, and the Future
Christian higher education innovation is no longer optional—it's essential. From shifting enrollment trends to the explosion of AI and growing skepticism around college value, Christian colleges and universities must rethink how they fulfill their mission in today’s...
10 Alumni Engagement Ideas to Support Your Enrollment Goals
Institutions with high alumni engagement often have the strongest enrollment pipelines. Why? Because alumni aren't just nostalgic supporters or fundraising prospects—they're living proof of your institution's value. They carry your brand into boardrooms, churches,...
How to Market to First-Generation Hispanic Students
There is an incredible opportunity coming for higher ed marketers to serve a burgeoning audience of first-generation Hispanic students. There is little we can do about the numerous factors making up the looming enrollment cliff. Continuing effects from the COVID-19...
How to Use AI for Content Marketing in Higher Education
How to use AI for content marketing is one of the most important questions facing higher education marketers today. As generative AI tools reshape how content is created, discovered, and consumed, institutions must decide whether to resist the change—or learn to lead...
More from the blog
Beyond Prestige: How Higher Ed Marketing Can Rebuild University Brand Trust
Carol Keese shares how higher ed marketers can rebuild university brand trust through storytelling, engagement, and student-centric marketing.
Hispanic Student Recruitment Strategies: How to Increase Enrollment & Engagement
Discover proven Hispanic student recruitment strategies that boost enrollment, from bilingual marketing to community engagement.
The Future of Higher Ed Marketing Leadership: Why Marketers Must Lead the Narrative
Higher ed marketing leadership means driving the brand narrative. Learn how Ethan Braden empowers marketing teams to lead in higher education.