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Featured Story
Guerrilla Marketing in Higher Education That Actually Works
See how the University of Michigan used guerrilla marketing in higher education to make a huge impact—without breaking the budget.
Why Higher Ed LinkedIn Marketing Matters for Graduate Enrollment
Higher ed LinkedIn marketing is becoming one of the most important tools colleges and universities can use to support graduate enrollment, adult learner recruitment, and institutional reputation. That may sound surprising in a world where so much attention is focused...
How to Market a Faith-Based College: Mission-Fit Marketing That Actually Works
How do you market a faith-based college in today’s noisy, competitive higher ed landscape? If your school is small, faith-driven, and budget-conscious, that question can feel overwhelming. But the truth is: you don’t need a massive marketing budget to reach the right...
What Stealth Applicants Reveal About Enrollment Marketing
Stealth applicants are no longer a fringe enrollment phenomenon. They are becoming the norm. For years, colleges and universities built enrollment systems around a fairly predictable assumption… Students would identify themselves early in the process through an...
Turn Your College Website into a Lead Generation Tool
If you're serious about boosting enrollment, it’s time to turn your college website into a lead generation tool. It shouldn’t just look good. It should work hard. If your school’s site is still functioning like a digital brochure—a place to park announcements,...
More from the blog
The Higher Ed Marketing Literacy Gap: Why Leaders Must “Trust, But Verify” Strategy
Leaders don’t need marketing mastery, but they do need higher ed marketing literacy. Learn why “trust, but verify” is critical for your institution’s enrollment strategy.
Faithfully Different: Why Mission-Driven Enrollment Strategies Are Winning
Keith Ramsdell of NACCAP shares why mission-driven enrollment strategies give Christian colleges a competitive edge in today’s higher ed landscape.
Building a Conversion-Focused AI Social Media Strategy for Higher Ed
Discover how an AI social media strategy for higher ed can help marketing teams boost conversions, save time, and amplify authentic stories.