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Featured Story
Why Higher Ed Leaders Must “Know What They Don’t Know” About Marketing
Higher ed leadership marketing doesn’t require expertise in every tactic—but it does require asking the right questions.
The Higher Ed Marketing Literacy Gap: Why Leaders Must “Trust, But Verify” Strategy
Higher ed marketing literacy is often the missing ingredient in successful institutional leadership. As a president, cabinet member, or board member, you are likely feeling the weight of the "enrollment cliff" and the constant pressure to innovate with fewer...
Faithfully Different: Why Mission-Driven Enrollment Strategies Are Winning
In today's turbulent admissions landscape, mission-driven enrollment strategies are emerging as a powerful tool for Christian colleges seeking to stand out and succeed. Many institutions are grasping for anything that feels steady—new technologies, revised policies,...
Building a Conversion-Focused AI Social Media Strategy for Higher Ed
Having an AI social media strategy is the secret to transforming your higher ed institution’s digital presence from a source of burnout into a reliable conversion engine. For many higher ed marketing teams, the pressure to produce a constant stream of high-quality...
The Digital Front Door: Why Your University Website is Your #1 Marketing Asset
When it comes to attracting prospective students, your university website is often the very first stop they make. It’s your digital front door, the gateway to your institution, your programs, and your value proposition. In this episode of The Higher Ed Marketer, Troy...
More from the blog
10 Practical Moves for an AI Strategy in Higher Education
Explore 10 practical moves for an AI strategy for higher education, with insights from the State of AI report and clear next steps for leaders.
7 Must-Have Elements for an Effective Higher Ed Homepage
Your institution’s higher education homepage should stand as a testament to your values AND resonate with mission-fit students. These seven elements will make your homepage unstoppable!
The Future of Higher Ed Video Marketing: Strategies for a Mission-Fit Future
Discover the future of higher ed video marketing. Learn how to balance AI video tools with the radical authenticity today’s students crave.