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Featured Story
How to Appear on Google’s AI Search: A GEO Strategy for Colleges and Universities
Discover how colleges can use GEO to appear on Google’s AI Search—boosting visibility, trust, and brand recognition with mission-fit students.
Higher Ed Rebranding: Mission University’s Bold Transformation Story
If you’ve ever walked your campus quad and felt the pull between tradition and the call for innovation, you already understand the challenge of higher ed rebranding. You’ll connect deeply with what Dr. Mark Milioni is leading at Mission University. Formerly known as...
How to Design a Mission-Fit Student Recruitment Strategy for Long-Term Success
Every college needs a mission-fit student recruitment strategy—especially now, as enrollment pressures grow and student expectations shift. If you're like many higher ed marketers I speak with, you're feeling the strain. You're juggling tighter budgets, shrinking...
3 Key Strategies to Finding Mission-Fit Students
With the current challenges facing higher education, colleges and universities have to get laser-focused on finding mission-fit students. The specter of the upcoming "enrollment cliff" has cast a shadow over higher education institutions ever since the global health...
ChatGPT 5 in Higher Ed Marketing: What Small Colleges Need to Know
Small colleges exploring ChatGPT 5 in higher ed marketing are facing both new opportunities and familiar challenges. If you’re leading marketing at a small college, you already know the challenge. Your team is lean, your budget is limited, and yet expectations for...
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College Viewbooks Still Matter: How to Make Print Work in a Digital World
Print still matters. Learn how to integrate college viewbooks with digital—and use AI to make the process efficient.
Transforming Higher Ed Marketing with AI Tools
Explore the transformative power of AI tools in higher ed marketing! Learn how AI can enhance creativity, and personalize student engagement.
GEO for Higher Ed Marketing: Why It’s Transforming Traditional SEO
Learn how GEO for higher ed marketing helps your college stay visible and trusted in today’s AI-driven search landscape.