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Featured Story
Scaling Trust with an AI Enrollment Funnel Strategy
Learn how an AI enrollment funnel strategy helps small colleges scale trust, prevent melt, and deliver personalized recruitment while saving time.
Higher Ed Video Marketing: Why Universities Need a Video-First Strategy
Higher ed video marketing is quickly becoming one of the most important strategies universities can use to reach prospective students in today’s digital landscape. The way prospective students consume content has changed dramatically in the past decade. Long blocks of...
The Great Recalibration: What 2026 Means for Mission-Fit Marketing
Mission-fit marketing 2026 represents a fundamental shift from the "attention race" of the last decade to a new "trust race" in higher education. We have spent years reacting to the demographic cliff, shrinking budgets, and the sudden explosion of generative AI. Many...
From Brand Awareness to Enrollment-Driven Marketing
Enrollment-driven marketing is the shift many institutions must make when traditional higher ed marketing strategy focused on brand awareness fails to produce measurable higher education enrollment growth. If you’ve been in higher education marketing long enough,...
Social Media Search Optimization: The New Conversion Engine for Higher Ed
Social Media Search Optimization is quickly becoming one of the most important strategies in higher education marketing. And yet, most colleges are still using social media like it’s 2015. Posting consistently. Tracking likes. Celebrating follower growth. All while...
More from the blog
What Authentic Higher Education Diversity Marketing Looks Like
What does authentic higher education diversity marketing look like? See how Fresno Pacific serves diverse, first-gen students with mission-driven strategy.
Maximizing Your Higher Ed Digital Marketing ROI: The $1,200 Click
Maximize higher ed digital marketing ROI. Learn how leaders lower the cost per student enrollment and avoid the yield trap—even if not an expert.
Why U.S. News College Rankings Still Matter in an AI-Driven College Search
Are U.S. News college rankings still relevant in an AI-driven college search? Discover how third-party data strengthens visibility and SEO.