by Bart Caylor | Jul 13, 2026 | Marketing Strategies, social media, Marketing Trends, Enrollment, Higher Ed Marketing, Strategies, Generation Z, Tools
Higher ed YouTube marketing can help colleges build trust with prospective students long before they ever step on campus. For many enrollment and marketing teams, YouTube has become a storage closet. It holds old livestreams, a few polished brand videos, maybe a...
by Bart Caylor | Jul 6, 2026 | Featured, Future of Higher Ed, Strategies, Generation Z, Leveraging AI
The use of AI in college admissions outreach is creating a trust challenge that enrollment and marketing teams cannot afford to ignore. Most admissions teams I talk with are already stretched thin. They are being asked to personalize more, respond faster, improve...
by Bart Caylor | Jun 22, 2026 | Websites, Strategies, Websites, Generation Z, Branding
A mission-fit college website should do more than attract prospective students. It should help the right students recognize they belong and help wrong-fit students self-select out before they enter your funnel. That may sound uncomfortable at first. I understand why....
by Bart Caylor | May 18, 2026 | Marketing Strategies, Marketing Campaigns, Enrollment, Featured, Strategies, Generation Z
Higher ed affordability myths are costing institutions more than they realize. Not because students can’t afford college. But because they think they can’t. This insight comes directly from the Enrollment Engagement Report, a national study we at Caylor Solutions were...
by Bart Caylor | May 7, 2026 | Generation Z, Featured, Strategies
With the enrollment cliff happening right now, the challenging reality of tightening budgets, and the pressure to maintain strong enrollment numbers, marketing dual enrollment programs could be the answer you’ve been looking for. You’re not alone in...
by Bart Caylor | Apr 9, 2026 | Ideas, Future of Higher Ed, Strategies, Generation Z, Podcast, Featured
In higher ed leadership today, we face mounting challenges that don’t seem to be going away. Low enrollment numbers, tighter budgets, struggling student outcomes, and the constant concern of financial instability—all these issues weigh heavily on our institutions. ...
