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Featured Story
Redefining Student-Centered Learning: Insights from The Universities at Shady Grove
Boost your rates of student success with these innovative strategies and the power of brand storytelling through student-centered learning.
Social Media for GenZ: ZeeMee App’s Impact on Recruitment
Could the ZeeMee App be a secret weapon for your higher ed social media strategy? You should at least consider it! Unfortunately, in the work we do as higher ed marketers, connecting with Gen Z students has become increasingly complex. Traditional communication...
E-Commerce Tactics: Chase What Your Audience Is Looking For
Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and...
7 Must-Have Elements for an Effective Higher Ed Homepage
Just as the first impression others have of you rests on the way you present yourself—with your handshake, your smile, and the first words out of your mouth—your higher ed homepage offers a first impression of your institution for potential students. It was Will...
Breaking Barriers: Professional Development in Higher Ed Enrollment
With so many challenges in the higher ed marketing space, professional development might be the last thing on many people's minds. But this is going to be a critical area for the success of any higher ed marketing team. With the enrollment cliff on the horizon,...
More from the blog
4 Considerations for Centralizing Marketing at Your School
Organizations in every industry across America are talking about centralizing marketing. But, while the strategy has its advantages, is it the magic bullet for your school’s marketing needs?
Get Better Engagement in Virtual Events with Remo
Higher ed virtual events can quickly become impersonal. Remo’s a solution to make your virtual events personal and immersive!
6 Signs Your School Needs to Outsource Digital Marketing Services
Do you need to bring in outside digital marketing services? That depends. Check out these six signs of trouble … do they sound familiar?