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Featured Story
The Campus Hospitality Playbook: Impactful Community Partnerships in Higher Ed
Learn how to enhance student recruitment and community engagement with a campus hospitality playbook and strategic partnerships.
Leverage ChatGPT as Your Virtual Marketing Strategist
When you leverage ChatGPT, you can transform how your marketing team approaches content creation, strategic planning, and data analysis. Every marketing team I have consulted with is overwhelmed with work. Let’s face it, marketing as a profession typically requires...
Redefining Student-Centered Learning: Insights from The Universities at Shady Grove
Student-centered learning is becoming increasingly important as students and families prioritize the return on investment in higher education. Now more than ever, students and families are shifting their focus toward the real-world value they are getting out of their...
Social Media for GenZ: ZeeMee App’s Impact on Recruitment
Could the ZeeMee App be a secret weapon for your higher ed social media strategy? You should at least consider it! Unfortunately, in the work we do as higher ed marketers, connecting with Gen Z students has become increasingly complex. Traditional communication...
E-Commerce Tactics: Chase What Your Audience Is Looking For
Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and...
More from the blog
Marketing Principles That Translate Across All Industries
Marketing is more than taking orders. Learn the marketing principles that can make your team a strategic organizational partner for your school.
7 Easy Ways to Improve Your Marketing Team Communication
Most leaders attribute failures in team communication to project setbacks. Here are some tips to help your team stay on the same page!
How to Use Your College Website to Enhance Enrollment
People often look at their college website from just a technical point of view and overlook how it can be an excellent enrollment marketing tool.