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Featured Story
Higher Ed Video Marketing: Why Universities Need a Video-First Strategy
Higher ed video marketing is essential for enrollment and branding. Learn why universities need a video-first strategy to create scalable content.
The Great Recalibration: What 2026 Means for Mission-Fit Marketing
Mission-fit marketing 2026 represents a fundamental shift from the "attention race" of the last decade to a new "trust race" in higher education. We have spent years reacting to the demographic cliff, shrinking budgets, and the sudden explosion of generative AI. Many...
From Brand Awareness to Enrollment-Driven Marketing
Enrollment-driven marketing is the shift many institutions must make when traditional higher ed marketing strategy focused on brand awareness fails to produce measurable higher education enrollment growth. If you’ve been in higher education marketing long enough,...
Social Media Search Optimization: The New Conversion Engine for Higher Ed
Social Media Search Optimization is quickly becoming one of the most important strategies in higher education marketing. And yet, most colleges are still using social media like it’s 2015. Posting consistently. Tracking likes. Celebrating follower growth. All while...
What Authentic Higher Education Diversity Marketing Looks Like
If you want to talk about higher education diversity marketing, you can’t just talk about it in theory. You have to live it. When I sat down with Amanda Slaughter live at the CCCU International Forum in Dallas, I was struck by something unusual. She wasn’t stepping...
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Building a Conversion-Focused AI Social Media Strategy for Higher Ed
Discover how an AI social media strategy for higher ed can help marketing teams boost conversions, save time, and amplify authentic stories.
The Digital Front Door: Why Your University Website is Your #1 Marketing Asset
Discover how UA Little Rock turned its university website into a student-focused digital front door that drives engagement and supports enrollment goals.
10 Practical Moves for an AI Strategy in Higher Education
Explore 10 practical moves for an AI strategy for higher education, with insights from the State of AI report and clear next steps for leaders.