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Featured Story
Scaling AI Fluency for Marketing Teams: How ASU Leads with Innovation and Intent
See how ASU is leading AI fluency for marketing teams through leadership buy-in, innovation challenges, and custom tools that drive real, campus-wide impact.
Cost-Effective College Marketing Strategies for Enrollment Growth
Cost-effective college marketing strategies are no longer just a wish list item for under-resourced teams—they’re a necessity. In today’s higher ed landscape, tight budgets, rising enrollment goals, and a competitive market put enormous pressure on marketing...
Crisis Communication in Higher Ed: Pepperdine’s Wildfire Response
When it comes to crisis communication in higher ed, having a plan isn't enough. It’s how you execute that plan—with clarity, empathy, and authenticity—that determines whether your community walks away traumatized or reassured. That truth became all too real for...
How Small Colleges Can Stand Out: Why Your Mission Is More Important than Ever
With the education world changing so fast, many higher ed marketers are struggling to figure out how small colleges can stand out among all the other incredible options out there. But there’s another shift happening that can’t be ignored. Students today are...
Beyond Prestige: How Higher Ed Marketing Can Rebuild University Brand Trust
Higher education marketing has traditionally leaned on exclusivity, prestige, and tradition as its core selling points to sustain university brand trust. But as we continue to proceed through the enrollment cliff, institutions must rethink their approach. Rising...
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How Higher Ed Marketers Can Use AI to Improve Critical Thinking and Strategy
Discover how higher ed marketers can use AI to improve critical thinking, enhance strategy, and improve student recruitment.
Enrollment Growth Strategies That Transformed Defiance College
Defiance College used data-driven enrollment growth strategies to increase freshman enrollment by 78%. Learn how they did it!
Overcoming Fear of AI in Marketing: The AI Mindset Shift Higher Ed Marketers Need
Overcoming fear of AI in marketing starts with curiosity. Learn how higher ed marketers can embrace AI as a tool for creativity and strategy.