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Featured Story
How to Create a Generative AI Playbook for Small College Marketing Teams
Build smarter campaigns with this generative AI playbook for small college marketing—tools, workflows, and staff training that actually work.
How Ivy Tech Built a Multi-Campus Brand Strategy That Works
Developing a strong, unified voice through a multi-campus brand strategy is no small task, especially for institutions with large, decentralized systems. On paper, having multiple campuses offers reach, local engagement, and flexibility. But for higher ed marketers,...
Mission-Fit Enrollment Strategy: A Step-by-Step Guide
A mission-fit enrollment strategy isn’t just another higher ed marketing trend—it’s a necessary shift in how we approach student recruitment in a world saturated with choice and noise. But implementing that strategy? That’s where the real challenge begins. You know...
The Strategic Higher Ed Website: Your Enrollment Engine
The strategic higher ed website is a foundational tool in the student recruitment journey. They do more than deliver information; they shape first impressions, communicate value, and serve as 24/7 brand representatives for your institution. It’s not a box to tick off...
Future-Ready Marketing Skills Your Higher Ed Team Needs to Cultivate Now
Modern enrollment pressures are reshaping what it means to succeed in higher ed marketing—so what future-ready marketing skills will your team need to keep pace? If you lead a college or university marketing department today, you’re no stranger to pressure. You're...
More from the blog
How to Create a Social Media Strategy That Actually Drives Enrollment
Create a social media strategy that drives enrollment and awareness with clear steps and practical tools for small colleges.
Getting Students Involved in Enrollment Marketing
Getting students involved in enrollment marketing not only multiplies content production, it can improve your storytelling.
Are You Wasting Money on Marketing? How a Marketing Audit Can Save Your Budget
Uncover hidden inefficiencies and optimize spending at your small college through a comprehensive marketing audit.