Blog
Your [Trusted] Education Marketing Source
Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
Free Resource:
Chapter 1 of Bart’s new book:
“Chasing Mission Fit”
Download Now
Featured Story
How to Leverage Student-Produced, Authentic Content
Students and the content they create can be tremendous assets for content marketing. Authentic content may require some sacrifice of production quality, but it can be worth it in the end.
How to Create a Social Media Strategy That Actually Drives Enrollment
If your social media strategy isn’t generating inquiries or applications, it’s time to rethink the plan. For many small colleges and universities, social media feels like a daily grind—posting, liking, and boosting content just to stay visible. But visibility alone...
Getting Students Involved in Enrollment Marketing
You work tirelessly to attract prospective students. Getting your current students involved in your enrollment marketing can help you craft messaging and stories that better resonate with your audience. Enrollment marketing teams face challenges every day trying to...
Are You Wasting Money on Marketing? How a Marketing Audit Can Save Your Budget
A marketing audit is one of the most effective ways for small colleges to stop wasting money and start spending with purpose. If you're leading a lean team or working with a tight budget, chances are you’ve asked this question more than once: Is any of this actually...
From Inquiry to Integration: IU’s Seamless Enrollment Process
At Indiana University Bloomington, creating a seamless enrollment process isn’t just a goal—it’s a guiding principle. From the moment a student expresses interest to the day they arrive on campus, IU’s admissions team is committed to building trust, fostering...
More from the blog
5 Ways AI in Higher Ed Marketing Teams Can Reduce Burnout
Worried AI might replace your team? Discover how AI in higher ed marketing can reduce burnout and support your staff—not replace them.
Mission-Fit Messaging: Doubling Down on Mission Is Growing Enrollment
Christian colleges using mission-fit messaging and bold faith identity are growing. Dr. David Hoag shares why this strategy works.
How to Market to Gen Z: Why Real Stories Outperform Perfect Branding
Wondering how to market to Gen Z? Real, student-driven stories outperform polished campaigns. Learn how your college can connect with the next generation.