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Featured Story
Why You Should Create Semantically Rich Content
Semantically rich content keeps website visitors engaged for longer and improves your SEO. Here are my key tips on how to make this content shine!
Unlock The Power of Continuous Learning
If there’s anything constant about higher ed marketing, it’s change! And that means that continuous learning needs to be a constant priority for our marketing teams. Social media algorithms shift without notice, new social media platforms rise in prominence, and...
AI Watch: 3 Tactical AI Trends in Higher Ed Marketing You Can’t Ignore
Staying ahead of the rapidly shifting AI trends in higher ed is no longer just about adopting new tools; it is about building the capacity to meet students where they are. In our previous post, Marketing Trends in Higher Education, we explored the massive cultural...
Case Study: How Universities Use Generative AI
When exploring how universities use generative AI in their marketing efforts, Point Loma Nazarene University (PLNU) offers a standout example of thoughtful adoption and real-world integration. Rather than chasing trends or launching flashy tools, PLNU’s approach is...
Mission, Rest, and Renewal: A Christmas Message for Higher Ed Marketers
As we approach the end of a long, often frantic semester, this Christmas message for higher ed marketers is one of gratitude and necessary reflection. If you are like the teams I talk to every day, you are tired. You have navigated the enrollment cliff. You have...
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The Ethical Use of AI in Enrollment: How Higher Ed Can Balance Technology and Trust
Discover how to apply the ethical use of AI in enrollment to build authentic, human-centered connections in higher education.
Faith‑Based College Branding: Building Trust in a Skeptical Market
Faith‑based college branding that inspires trust through mission clarity, transparency and values‑driven visual identity.
Creative Recruitment Ideas for Colleges: How Emmaus University Makes Big Moves on a Small Budget
Discover creative recruitment ideas for colleges from Emmaus University’s small-budget, high-impact enrollment strategies.