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Featured Story
How to Market a Faith-Based College: Mission-Fit Marketing That Actually Works
Learn how to market a faith-based college effectively by focusing on mission, storytelling, and attracting mission-fit students.
What Stealth Applicants Reveal About Enrollment Marketing
Stealth applicants are no longer a fringe enrollment phenomenon. They are becoming the norm. For years, colleges and universities built enrollment systems around a fairly predictable assumption… Students would identify themselves early in the process through an...
Turn Your College Website into a Lead Generation Tool
If you're serious about boosting enrollment, it’s time to turn your college website into a lead generation tool. It shouldn’t just look good. It should work hard. If your school’s site is still functioning like a digital brochure—a place to park announcements,...
AEO for Online Short-Term Programs: Why Higher Ed Can’t Ignore AI Search
AEO for online short-term programs may become one of the most important enrollment marketing conversations higher education leaders have over the next few years. For more than two decades, colleges and universities have invested heavily in traditional SEO strategies...
How Small Colleges Can Stand Out: Why Your Mission Is More Important than Ever
With the education world changing so fast, many higher ed marketers are struggling to figure out how small colleges can stand out among all the other incredible options out there. But there’s another shift happening that can’t be ignored. Students today are...
More from the blog
AI Ethics in Higher Ed Marketing: A Call for Integrity in the Age of Deepfakes
What are the guidelines for AI ethics in higher education marketing, including deepfake risks, transparency, and protecting trust with prospective students?
Embracing the CEO Mindset in Higher Ed Leadership
CCU President Eric Hogue shares his CEO mindset and bold strategies for navigating the complexities of higher ed leadership of sustainability, fundraising, and mission-driven leadership.
A Leader’s Guide to AI Adoption in Higher Ed Marketing
Move from policing to productivity. Learn why AI adoption in higher ed marketing is the essential operational shift your institution needs to thrive.