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Featured Story
Social Media Search Optimization: The New Conversion Engine for Higher Ed
Social media search optimization helps colleges turn social content into mission-fit enrollment through search visibility and conversion strategy.
What Authentic Higher Education Diversity Marketing Looks Like
If you want to talk about higher education diversity marketing, you can’t just talk about it in theory. You have to live it. When I sat down with Amanda Slaughter live at the CCCU International Forum in Dallas, I was struck by something unusual. She wasn’t stepping...
Maximizing Your Higher Ed Digital Marketing ROI: The $1,200 Click
Protecting your institution’s higher ed digital marketing ROI requires a clear-eyed look at the data, specifically the true cost per student enrollment that often hides behind flashy but expensive digital campaigns. As a college president or cabinet member, you are...
Why U.S. News College Rankings Still Matter in an AI-Driven College Search
If you work in higher education long enough, you’ll eventually find yourself in a late-night conversation about U.S. News College Rankings. You’ve either celebrated them, or you’ve resented them. And now, in 2026, the conversation has shifted again. With AI-driven...
Mission-Fit Marketing Strategy: How Small Colleges Compete Without Compromising Identity
A mission-fit marketing strategy is the most powerful tool a small college has to survive and thrive in today’s increasingly competitive enrollment landscape. Many marketing leaders at smaller institutions feel a constant, exhausting pressure to be everything to...
More from the blog
7 Must-Have Elements for an Effective Higher Ed Homepage
Your institution’s higher education homepage should stand as a testament to your values AND resonate with mission-fit students. These seven elements will make your homepage unstoppable!
The Future of Higher Ed Video Marketing: Strategies for a Mission-Fit Future
Discover the future of higher ed video marketing. Learn how to balance AI video tools with the radical authenticity today’s students crave.
Celebrating Innovation: The Key to Higher Ed Marketing Success
With all the challenges facing you every day, you’ve got to embrace change and begin to celebrate innovation. Here’s how.