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Featured Story
How to Use AI for Content Marketing in Higher Education
Learn how to use AI for content marketing in higher education to boost enrollment, build trust, and stay visible in today’s evolving digital landscape.
Using Storytelling in Higher Education Marketing to Drive Enrollment
In higher education marketing, we often talk about tools, tactics, and trends, but we cannot forget about storytelling in higher education marketing. But behind the scenes of successful enrollment campaigns lies something deeper—narrative. In this episode of The...
Guerrilla Marketing in Higher Education That Actually Works
If you're exploring guerrilla marketing in higher education, here’s the good news—you don’t need a massive budget to make a meaningful impact. With the right idea and a willingness to engage students where they already are, even sidewalk chalk can move the needle. As...
Showcasing Your School’s User-Generated Content
As digital marketing channels continue to elevate new ways of promoting user-generated content, higher ed marketers have to continue identifying emotional stories that will speak to their target audience. This isn’t because higher ed marketers should be following all...
Church Partnerships: A Strategic Key to Enrollment Growth
Church partnerships may be one of the most underutilized tools in the enrollment toolbox for faith-based colleges and universities. The enrollment cliff isn’t a future projection anymore—it’s already reshaping the landscape of higher education. As the number of...
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Higher Education Rebranding: Lessons from Grace College’s Marketing Transformation
Higher education rebranding is more than a new logo—it’s about reshaping perceptions. See how Grace College transformed its marketing with bold strategies.
How to Get Better Content from AI Tools Like ChatGPT
Learn how to get better content from AI tools like ChatGPT by treating them as smart interns or eager collaborators.
Mastering Organic Social Media: The 6M Framework to Engagement & Growth
Boost engagement without paid ads! Learn Jenny Li Fowler’s 6M Framework for organic social media success in higher ed marketing.