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Featured Story
AI Productivity in Higher Ed Marketing: 10 Ways AI Can Save You Time
Increase your AI productivity in higher ed marketing with these 10 time-saving AI strategies, and cut burnout with these smart tools.
The Ethical Use of AI in Enrollment: How Higher Ed Can Balance Technology and Trust
The ethical use of AI in enrollment is quickly becoming one of the most important conversations in higher education marketing. Artificial intelligence is transforming how colleges attract, engage, and serve students faster than most of us ever imagined. Every week,...
Faith‑Based College Branding: Building Trust in a Skeptical Market
Faith-based college branding begins with a question that many Christian institutions are feeling more urgently than ever: how do we earn the trust of students and families who are increasingly skeptical of the value of higher education? Prospective students are...
Creative Recruitment Ideas for Colleges: How Emmaus University Makes Big Moves on a Small Budget
Creative recruitment ideas for colleges aren’t just for the big-name institutions with massive marketing departments. In fact, some of the most impactful and innovative strategies are coming from smaller schools working with lean budgets. In many cases, lean budgets...
AI and Authenticity: How Colleges Can Use Technology Without Losing Their Voice
AI and authenticity are top of mind for higher ed marketers today. And it’s no wonder. In an age where artificial intelligence can generate entire campaigns in seconds, the pressure to “keep up” can feel overwhelming, especially for small college marketing teams...
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College Viewbooks Still Matter: How to Make Print Work in a Digital World
Print still matters. Learn how to integrate college viewbooks with digital—and use AI to make the process efficient.
Transforming Higher Ed Marketing with AI Tools
Explore the transformative power of AI tools in higher ed marketing! Learn how AI can enhance creativity, and personalize student engagement.
GEO for Higher Ed Marketing: Why It’s Transforming Traditional SEO
Learn how GEO for higher ed marketing helps your college stay visible and trusted in today’s AI-driven search landscape.