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Featured Story
How to Create a Social Media Strategy That Actually Drives Enrollment
Create a social media strategy that drives enrollment and awareness with clear steps and practical tools for small colleges.
Getting Students Involved in Enrollment Marketing
You work tirelessly to attract prospective students. Getting your current students involved in your enrollment marketing can help you craft messaging and stories that better resonate with your audience. Enrollment marketing teams face challenges every day trying to...
Are You Wasting Money on Marketing? How a Marketing Audit Can Save Your Budget
A marketing audit is one of the most effective ways for small colleges to stop wasting money and start spending with purpose. If you're leading a lean team or working with a tight budget, chances are you’ve asked this question more than once: Is any of this actually...
From Inquiry to Integration: IU’s Seamless Enrollment Process
At Indiana University Bloomington, creating a seamless enrollment process isn’t just a goal—it’s a guiding principle. From the moment a student expresses interest to the day they arrive on campus, IU’s admissions team is committed to building trust, fostering...
AI-Driven Predictive Analytics for Enrollment Forecasting
AI-driven predictive analytics for enrollment forecasting is no longer a futuristic concept—it’s a practical solution for institutions feeling the weight of unpredictable yield, shrinking demographics, and the constant pressure to do more with less. For decades,...
More from the blog
Using Storytelling in Higher Education Marketing to Drive Enrollment
Discover how Lee University uses storytelling in higher education marketing to drive enrollment, build community, and connect with students.
Guerrilla Marketing in Higher Education That Actually Works
See how the University of Michigan used guerrilla marketing in higher education to make a huge impact—without breaking the budget.
Showcasing Your School’s User-Generated Content
Nate Jorgensen shares how to leverage user-generated content to boost enrollment through empathy and authentic storytelling.