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Featured Story
Small College, Big Impact: Leveraging AI for Personalized Recruitment
Learn how small colleges can use AI for personalized recruitment—delivering student-centered experiences at scale.
The Higher Ed Turnaround Strategy Behind Friends University’s Comeback
It’s no secret that many private universities are navigating turbulent waters, making the need for a higher ed turnaround strategy more relevant than ever. Declining enrollment, mission drift, and increasing pressure to “do more with less” have left many faith-based...
How to Create a Generative AI Playbook for Small College Marketing Teams
Building a generative AI playbook may not feel urgent. But it is increasingly important. For small college marketing teams working with limited time, budget, and staff, generative AI often feels like both a promise and a puzzle. You may have heard about its ability to...
How Ivy Tech Built a Multi-Campus Brand Strategy That Works
Developing a strong, unified voice through a multi-campus brand strategy is no small task, especially for institutions with large, decentralized systems. On paper, having multiple campuses offers reach, local engagement, and flexibility. But for higher ed marketers,...
Mission-Fit Enrollment Strategy: A Step-by-Step Guide
A mission-fit enrollment strategy isn’t just another higher ed marketing trend—it’s a necessary shift in how we approach student recruitment in a world saturated with choice and noise. But implementing that strategy? That’s where the real challenge begins. You know...
More from the blog
The Strategic Higher Ed Website: Your Enrollment Engine
Learn how USC Upstate used their strategic higher ed website to boost enrollment and drive stronger brand engagement.
Future-Ready Marketing Skills Your Higher Ed Team Needs to Cultivate Now
Build your marketing team with these future-ready marketing skills they need to stay effective amid AI, enrollment decline, and student diversity.
Audience-Centric Marketing: Marketing in Service of Your Audience
Audience-centric marketing is a paradigm shift that can transform mediocre content into high performance marketing. Learn more!