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7 Tips to Make Your College Homecoming Event Unforgettable

7 Tips to Make Your College Homecoming Event Unforgettable

by Bart Caylor | Jun 13, 2022 | Marketing Strategies, Marketing Campaigns, Featured, Higher Ed Marketing

For many higher ed institutions, college homecoming is the flagship of their event marketing. To get the greatest marketing results out of your homecoming event, you’ve got to get it right.  In fact, I believe homecomings can be the biggest opportunity for building...
Indiana University Strategies to Retain Students

Indiana University Strategies to Retain Students

by Bart Caylor | Mar 10, 2022 | Marketing Campaigns, Marketing Strategies, Featured, Strategies, Podcast

Even at a small college, the risk of becoming siloed is high. It’s crucial to emphasize clarity of vision so that all the teams can produce successful strategies to retain students. Keeping everyone on message is a big challenge for higher ed marketing teams. It may...
Your Next Higher Ed Branding Campaign: 4 Tips to Nail It

Your Next Higher Ed Branding Campaign: 4 Tips to Nail It

by Bart Caylor | Jan 24, 2022 | Branding, Marketing Campaigns, Blog, Featured

If there’s anything that can trigger a cold sweat in higher ed marketers, it’s the high-pressure, high-reward branding campaign.  Your brand speaks to the core of your institutional identity. That’s nothing to take lightly. Here’s how Jerry McLaughlin, CEO of...
Talk Less, Listen More: The Story Behind the “Heroes Made Here”

Talk Less, Listen More: The Story Behind the “Heroes Made Here”

by Bart Caylor | Jan 6, 2022 | Marketing Strategies, Marketing Campaigns, Featured, Podcast

New to higher ed marketing? Not a problem! See how the successful “Heroes Made Here” campaign was created by someone coming from healthcare to higher education. Switching careers is never easy, but with what we’re seeing in today’s volatile job market, lots of people...
HEM Podcast 2021: Great Higher Education Marketing Tips and Stories

HEM Podcast 2021: Great Higher Education Marketing Tips and Stories

by Bart Caylor | Dec 27, 2021 | Fundraising Advancement, Branding, social media, Marketing Campaigns, Blog, Featured, Higher Ed Marketing, Ideas, case-studies

Some of the most insightful and inspiring experts in higher education marketing graced us with their presence on the Higher Ed Marketing podcast in 2021. As my co-host Troy Singer of ThinkPatented and I look forward to the new year, we’re looking back on some of our...
3 Ways Internal Marketing Can Fuel Your Higher Ed Campaigns

3 Ways Internal Marketing Can Fuel Your Higher Ed Campaigns

by Bart Caylor | Nov 29, 2021 | Marketing Campaigns, Blog, Featured, Marketing Strategies

As a higher ed marketer, you’re laser-focused on getting your message out. But are you impacting the reality inside the institution? That’s what internal marketing is all about. And it has consequences for your external marketing campaigns. When internal marketing is...
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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road
Suite 129
Fishers, IN 46038

 

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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road, Suite 201
Fishers, IN 46038

317-985-7375
info@caylor-solutions.com

Work With Us