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Featured Story
Programmatic Advertising Tactics: Success Through Patience and Precision
Learn how programmatic digital advertising can boost your enrollment and reach mission-fit students across your marketing channels.
Aligning Marketing and Enrollment Teams for Maximum Impact
Aligning marketing and enrollment teams in your institution might seem like an impossible task. Marketing and enrollment teams can often seem like they’re working on two different planets! Marketers focus on branding, content, and outreach, while admissions is all...
Admitted Student Research: Data Insights and Unexpected Encounters
Admitted student research is a powerful yet underutilized tool in higher education marketing. By surveying your attending students, as well as students who decided to go elsewhere, you can give your admissions team additional data to help streamline their processes. ...
Strategic Communication: Identify Your School’s Why
When it comes to strategic communication, where do you begin? It’s all too easy in higher ed marketing to get caught up in chasing the next shiny object. Sometimes, bouncing from tactic to tactic without taking a step back - or even reverting back to last year's plan...
Strategic Collaborations: Advancing Higher Ed with Corporate Partners
There are many reasons why higher education institutions should create relationships with corporate partners. As higher education marketers, we’re tasked with more than just boosting enrollment numbers—we’re shaping the future workforce. One of the most pressing...
More from the blog
Alumni Newsletters: How Consistent Content Can Save Your Budget
Alumni newsletters can break your school’s marketing budget if your strategy isn’t aligned with your target audience’s expectations. But by following a few basic guidelines, you can keep your newsletter’s costs down while giving your alumni content they crave!
The Million Dollar Question: Our Aspirational Branding Follow-Up
Madera Community College is the winner of the Million Dollar Community College Challenge! See what helped set them apart.
Marketing to Gen Z for Traditional Admissions
Knowing your audience is the key to crafting messaging that connects. Here are some characteristics of Gen Z along with some implications for your marketing strategy. When you work in admissions, you face many pressures. You likely have a full list of urgent tasks...