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Featured Story
How to Battle Higher Ed Affordability Myths Before the Inquiry Stage
Higher ed affordability myths cause 55% of students to rule out colleges early. Learn how to fix cost perception before the inquiry stage.
Hispanic Student Recruitment Strategies: How to Increase Enrollment & Engagement
Higher education is at a crossroads, and implementing effective Hispanic student recruitment strategies is more critical than ever. With shifting demographics, tightening budgets, and an increasingly competitive landscape, institutions can no longer rely on the same...
Higher Ed Branding Strategy: Be a Zebra in a Herd of Horses
Higher ed branding strategy has never felt more urgent, or more confusing, for leaders trying to stand out in an increasingly crowded market. You’re being asked to grow enrollment with limited resources. Your team is stretched thin. And everywhere you look, it feels...
Marketing Dual Enrollment Programs: Your Secret Weapon for Enrollment Growth
With the enrollment cliff happening right now, the challenging reality of tightening budgets, and the pressure to maintain strong enrollment numbers, marketing dual enrollment programs could be the answer you've been looking for. You're not alone in feeling these...
The Higher Education Dark Funnel: Why 53% of Students Act Before You Ever Hear From Them
The higher education dark funnel is where most enrollment decisions are actually made—and most institutions are completely blind to it. Chances are, you’re already feeling the effects. Inquiry volume looks healthy… but doesn’t convert. Application numbers stall...
More from the blog
Embracing the CEO Mindset in Higher Ed Leadership
CCU President Eric Hogue shares his CEO mindset and bold strategies for navigating the complexities of higher ed leadership of sustainability, fundraising, and mission-driven leadership.
A Leader’s Guide to AI Adoption in Higher Ed Marketing
Move from policing to productivity. Learn why AI adoption in higher ed marketing is the essential operational shift your institution needs to thrive.
Higher Ed Website Redesign Strategy Built on People, Not Platforms
A higher ed website redesign strategy isn’t about technology—it’s about people. Learn how trust-first leadership and change management drive successful campus website redesigns.