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Featured Story
Why Higher Ed LinkedIn Marketing Matters for Graduate Enrollment
Learn how higher ed LinkedIn marketing helps colleges build trust, strengthen reputation, and support graduate enrollment growth.
How to Market a Faith-Based College: Mission-Fit Marketing That Actually Works
How do you market a faith-based college in today’s noisy, competitive higher ed landscape? If your school is small, faith-driven, and budget-conscious, that question can feel overwhelming. But the truth is: you don’t need a massive marketing budget to reach the right...
What Stealth Applicants Reveal About Enrollment Marketing
Stealth applicants are no longer a fringe enrollment phenomenon. They are becoming the norm. For years, colleges and universities built enrollment systems around a fairly predictable assumption… Students would identify themselves early in the process through an...
Turn Your College Website into a Lead Generation Tool
If you're serious about boosting enrollment, it’s time to turn your college website into a lead generation tool. It shouldn’t just look good. It should work hard. If your school’s site is still functioning like a digital brochure—a place to park announcements,...
AEO for Online Short-Term Programs: Why Higher Ed Can’t Ignore AI Search
AEO for online short-term programs may become one of the most important enrollment marketing conversations higher education leaders have over the next few years. For more than two decades, colleges and universities have invested heavily in traditional SEO strategies...
More from the blog
Small College, Big Impact: Leveraging AI for Personalized Recruitment
Learn how small colleges can use AI for personalized recruitment—delivering student-centered experiences at scale.
The Higher Ed Turnaround Strategy Behind Friends University’s Comeback
Discover how Friends University used AI, personas, and values-driven leadership in a higher ed turnaround strategy that reignited mission and enrollment.
How to Create a Generative AI Playbook for Small College Marketing Teams
Build smarter campaigns with this generative AI playbook for small college marketing—tools, workflows, and staff training that actually work.