5 Adjustments You Can Make to Attract Mission-Fit Students

5 Adjustments You Can Make to Attract Mission-Fit Students

Compatibility is one of the most critical factors to the long-term success of any relationship.  When two people have compatible values, outlooks, and desires, the chances for an enduring relationship are much higher than if they see things way too differently. The...
Mission-fit Marketing for a Christian College or University

Mission-fit Marketing for a Christian College or University

Mission-fit marketing is a must for any institution, but when you’re marketing for a Christian college or university, it becomes all the more critical. I write a lot about higher ed marketing strategies, tools, and tactics that work for almost any kind of educational...
Ending Departmental Silos & Focusing on Mission-Fit

Ending Departmental Silos & Focusing on Mission-Fit

Every school has a mission. Finding “mission-fit” students means recruiting people to your institution who really get who you are and why you do what you do.  For me, the word “mission” means a whole lot more than what you have written in your mission statement....