digital marketing Archives - Caylor Solutions

Kicking Off Your Content Plan: How to Build a Blog Strategy

by Bart Caylor | Nov 15, 2021 | Blog, content marketing, Featured

Looking to drive more traffic to your higher ed website? Content marketing is an essential part of your overall digital strategy, and a solid content plan for your blog is a great place to start. A blog isn’t the only way to put content out into the world. But a blog...

5 Ways to Take Advantage of 5G Mobile Marketing

by Bart Caylor | May 10, 2021 | Blog, Featured, Higher Ed Marketing, Ideas, Marketing Strategies

What is 5G? And what does it mean for higher ed mobile marketing? Simply put, 5G is the next generation of mobile internet access. It means more bandwidth, more speed and a better experience on our mobile devices wherever we go. It also represents a lot of...

6 Signs Your School Needs to Outsource Digital Marketing Services

by Bart Caylor | Mar 29, 2021 | Blog, content marketing, Email Marketing, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Strategies

In higher ed marketing, as in any company’s marketing department, the mantra is often the same: “Do more with less.” We all know there’s a limit to what your team can do in-house, of course. But where is that limit? When do you seek help from digital marketing...

Digital Marketing Strategy vs. Traditional: Which is Best for Education Marketing?

by Bart Caylor | Oct 19, 2020 | Blog, Featured, Marketing Trends, Print Media

By now, your college or university must have some sort of digital marketing strategy. Your question isn’t whether having a digital presence is critical. It’s what to prioritize in terms of marketing and advertising spending. Should we shift more dollars toward digital...

10 Signs Your Enrollment Website is Broken

by Bart Caylor | Jul 27, 2020 | Blog, Featured, School Websites, Websites, Websites

Your school’s enrollment website is one of the primary tools in your digital marketing toolkit. If you see any of these signs that your enrollment website is “broken,” it’s time for an overhaul! It’s hard to stress just how important your school’s enrollment website...