digital marketing Archives | Caylor Solutions

6 Signs Your School Needs to Outsource Digital Marketing Services

by Bart Caylor | Mar 29, 2021 | Blog, content marketing, Email Marketing, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Strategies

In higher ed marketing, as in any company’s marketing department, the mantra is often the same: “Do more with less.” We all know there’s a limit to what your team can do in-house, of course. But where is that limit? When do you seek help from digital marketing...

Digital Marketing Strategy vs. Traditional: Which is Best for Education Marketing?

by Bart Caylor | Oct 19, 2020 | Blog, Featured, Marketing Trends, Print Media

By now, your college or university must have some sort of digital marketing strategy. Your question isn’t whether having a digital presence is critical. It’s what to prioritize in terms of marketing and advertising spending. Should we shift more dollars toward digital...

10 Signs Your Enrollment Website is Broken

by Bart Caylor | Jul 27, 2020 | Blog, Featured, School Websites, Websites, Websites

Your school’s enrollment website is one of the primary tools in your digital marketing toolkit. If you see any of these signs that your enrollment website is “broken,” it’s time for an overhaul! It’s hard to stress just how important your school’s enrollment website...

How to Grow Your Email List with YouTube

by Bart Caylor | Mar 2, 2020 | Blog, Featured, Marketing Strategies, social media

If you’re investing in video marketing content (which you should!), you need a strategy to convert viewers into email subscribers. As you’ll see, there are several things you can do to grow your email list with YouTube. Video marketing is a powerful way to woo...

2019 Marketing Holiday Wish List

by Bart Caylor | Dec 9, 2019 | Blog, content marketing, Featured, Ideas, Marketing Budgets, Marketing Trends

Every year, I love trying out new technologies and tools for enrollment marketers. But they’re not all made equally. So today, I give you the best in my 2019 Holiday Wish List! One of my favorite things about being a marketer in the education space is the incredible...