by Bart Caylor | Mar 28, 2022 | Blog, Enrollment, Featured, School Websites
How well does your higher ed website serve the needs of your most valued digital visitors? That all depends on your approach to website organization. This is a big topic with many questions to answer. Let’s focus on the Big Three that should come first and foremost:...
by Bart Caylor | Mar 7, 2022 | Blog, Featured, Higher Ed Marketing, Websites
At the core of every higher ed institution’s mission (and fiscal viability) is a strong enrollment focus. That’s why optimizing for conversion on your enrollment-focused website is so important. Getting your target audience to the site is one thing (through techniques...
by Bart Caylor | Jan 31, 2022 | Blog, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Campaigns, Websites
The concept of landing pages seems pretty simple, but misconceptions abound about what they are exactly and how they’re supposed to work. I find this a lot in education marketing. We all agree on the basics. A landing page is essentially a web page where visitors...
by Bart Caylor | Nov 15, 2021 | Blog, content marketing, Featured
Looking to drive more traffic to your higher ed website? Content marketing is an essential part of your overall digital strategy, and a solid content plan for your blog is a great place to start. A blog isn’t the only way to put content out into the world. But a blog...
by Bart Caylor | May 10, 2021 | Blog, Featured, Higher Ed Marketing, Ideas, Marketing Strategies
What is 5G? And what does it mean for higher ed mobile marketing? Simply put, 5G is the next generation of mobile internet access. It means more bandwidth, more speed and a better experience on our mobile devices wherever we go. It also represents a lot of...
