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4 Ways to Break Through the Competition Using Appreciation Campaigns

4 Ways to Break Through the Competition Using Appreciation Campaigns

by Bart Caylor | Nov 25, 2019 | Blog, content marketing, Featured, Higher Ed Marketing

Thanksgiving isn’t just turkey and cranberry sauce. It’s about gratitude! Here are four exciting ways to stand out by showing gratitude to prospective students any time of the year. Being the week of Thanksgiving in the U.S., I’ve been thinking about how showing your...
5 Easy Ways to use Marketing AI for Enrollment Marketers

5 Easy Ways to use Marketing AI for Enrollment Marketers

by Bart Caylor | Nov 11, 2019 | Blog, Featured, Marketing Strategies

Every day, marketing AI becomes more of a viable option for enrollment marketers. See how you could start using marketing AI to improve your enrollment… and how not to. When we talk about artificial intelligence, we normally think of a technology of the future. But...
Using IP Targeting for Education Marketing

Using IP Targeting for Education Marketing

by Bart Caylor | Nov 4, 2019 | Blog, Featured, Marketing Strategies

What if you could get your digital ads in front of prospective students even without an email address? Find out how with IP targeting! Traditionally, getting your messaging in front of the right audience has always been tricky. Old school marketing such as billboards...
One Undeniable Reason for Inbound Marketing

One Undeniable Reason for Inbound Marketing

by Bart Caylor | Oct 28, 2019 | Blog, Featured, Inbound Marketing

Inbound marketing is hard work, and results come in slowly. Why do it at all? It’s as simple as this one undeniable reason. If you’ve been following my blog for any time at all, you know that I’m a big proponent of inbound marketing. I mean, you can see that right off...
My Navigation Formula for Independent School Websites

My Navigation Formula for Independent School Websites

by Bart Caylor | Sep 23, 2019 | Blog, Featured, Marketing Strategies, School Websites, Websites, Websites

Should you organize your independent school website by department or by audience? Here’s my navigation formula for making your website simple for your visitors to use. When you and I go to a website, we’ve only got one thing in mind: Find the answers to our questions....
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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

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