How well does your higher ed website serve the needs of your most valued digital visitors? That all depends on your approach to website organization. This is a big topic with many questions to answer. Let’s focus on the Big Three that should come first and foremost:...
The concept of landing pages seems pretty simple, but misconceptions abound about what they are exactly and how they’re supposed to work. I find this a lot in education marketing. We all agree on the basics. A landing page is essentially a web page where visitors...
To say a lot has changed since I last wrote about the Metaverse in July 2022 would be an understatement. Back then, the idea of the Metaverse was much more exciting than its operational state. That’s because, holistically, the technical hurdles in Mark Zuckerberg’s...
How often has your higher ed marketing team signed up for sweet new digital marketing tools only to get slammed with sticker shock once the trial periods expire? The unfortunate reality in 2023 is those SaaS premiums for your team’s favorite online tools can stack up...
Since the pandemic, I’ve heard a lot of chatter about the impending “enrollment cliff.” Prevailing projections imply that higher ed institutions will see a significant decline in new students after 2025. So what’s the worst-case scenario for enrollment marketing...