The Power of Doing Campus Photography Right
There are hundreds of tutorials on how to shoot campus photography, but what about the larger topics of asset management, quality control, or artistic selection? Many marketers struggle with keeping track of their assets on campus with photography and videography. ...
Post-Pandemic Budgeting: Put Your Digital Marketing to Work
With 2023 right around the corner, humanity cautiously surges forward in a post-pandemic world. COVID-19 forced a higher ed industry that is notoriously slow to adapt to evolving technology to try to catch up to the rest of the world on a moment’s notice. Higher ed...
Twitch: Taking Your School’s Brand to the Gaming Masses
Like many American families, our household once had a rabid gamer. My son played several video games growing up, but he absolutely loved Call of Duty. He and his high school friends would take every opportunity to play together. Like many serious gamers, he wanted to...
6 Signs Your School Needs to Outsource Digital Marketing Services
In higher ed marketing, as in any company’s marketing department, the mantra is often the same: “Do more with less.” We all know there’s a limit to what your team can do in-house, of course. But where is that limit? When do you seek help from digital marketing...
