by Bart Caylor | May 24, 2016 | Branding, Blog, Featured, Higher Ed Marketing, Ideas
The year is ending. Students have graduated. Vacations are still a few weeks away. Now is the perfect time to review the state of your higher ed web strategy. Whether your focus is enrollment, marketing, or development, your school’s website is often the first...
by Bart Caylor | Aug 7, 2017 | social media, Blog, Featured
There’s something seductive about the immediacy of social media that can cause intelligent people to publish the strangest things to their social media profiles. But of all the social media blunders a college or university can commit, the most common killer of social...
by Bart Caylor | Jul 13, 2026 | Marketing Strategies, social media, Marketing Trends, Enrollment, Higher Ed Marketing, Strategies, Generation Z, Tools
Higher ed YouTube marketing can help colleges build trust with prospective students long before they ever step on campus. For many enrollment and marketing teams, YouTube has become a storage closet. It holds old livestreams, a few polished brand videos, maybe a...
by Bart Caylor | Sep 25, 2025 | Branding, Marketing Strategies, Marketing Campaigns, Featured, Higher Ed Marketing, School Websites, Websites, Podcast
The strategic higher ed website is a foundational tool in the student recruitment journey. They do more than deliver information; they shape first impressions, communicate value, and serve as 24/7 brand representatives for your institution. It’s not a box to tick off...
by Bart Caylor | Aug 15, 2022 | Inbound Marketing, Enrollment, Blog, Featured, School Websites, Strategies
Search engine optimization (SEO) has had a few shake-ups since I blogged about seven SEO basics for enrollment marketing in 2015. I addressed significant SEO changes in 2020, citing trends in Google’s mysterious algorithm that rewarded or penalized specific...
